Potential Energy Coalition Inc
Potential Energy Coalition, Inc. (the "Organization") was founded in 2018 to educate the public and help create broad public demand for clean energy and climate solutions through evidence-based communications. The Organization uses research, strategic communications, narrative development, and proven marketing strategies to carry out public education campaigns that increase understanding of climate issues and drive public demand for policies that can accelerate the energy transition.
Potential Energy Coalition Inc at a glance
In short: Potential Energy Coalition Inc gave $1.9M across 9 grants in 2025 (avg $208K), mostly in California. Source: 2025 IRS Form 990.
- Annual giving (2025)
- $1,869,131
- +110.4% vs 2024
- Grants made (2025)
- 9
- +200.0% vs 2024
- Average grant
- $207,681
- -29.9% vs 2024
- Median grant
- $113,334
- Total assets
- $40,343,437
- +55.6% vs 2024
- Primary geography
- California (51% of itemized 2025 grant dollars)
- Latest 990 filing
- Form 990, 2025 View filing
Data from IRS Form 990, 2025; updated September 2026.
Who Potential Energy Coalition Inc funds
How this funder distributes its grants
Top Recipients
Top 9 recipients in 2025
The largest 2025 recipient was California Environmental Voters Education Fund ($542K). Together the top 9 received $1.9M.
Grant Size Distribution
15 grants across all recorded years
The most common grant size was in the $50–100K range: 5 grants of 15 (33%).
Geographic Focus
Where this funder awards grants
Grant Distribution by State
Share of 2025 grant dollars across all 9 itemized grants.
Cities
How Potential Energy Coalition Inc gives
- Giving fell 49% from 2022 to 2025. Method
From the foundation's IRS Form 990 filings. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2022 to 2025, annual grant giving ranged from $185K (2023) to $3.7M (2022). In 2025 it made 9 grants totaling $1.9M.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| California Environmental Voters Education Fund Oakland, CA | Program Activities | $542,400 |
| Clean Jobs for PA Harrisburg, PA | Program Activities | $460,000 |
| California Environmental Voters Education F Oakland, CA | Program Activities | $324,925 |
| Conservation Voters of Pennsylvania Philadelphia, PA | Program Activities | $135,000 |
| Chesapeake Climate Action Network Takoma Park, MD | Program Acitivities | $113,334 |
| The Years Project Inc Melville, NY | Program Activities | $91,250 |
| Tides Center Los Angeles, CA | Program Activities | $82,222 |
| Action for the Climate Emergency Charlestown, MA | Program Activities | $60,000 |
| Fossil Free Media Inc Dover, DE | Program Activities | $60,000 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Net Investment Income |
|---|---|---|---|---|---|---|
| 2025 | $40,343,437 | $42,610,622 | $24,413,870 | $1,869,131 | 9 | $1,304,189 |
| 2024 | $25,924,841 | $28,072,447 | $36,659,964 | $888,255 | 3 | $875,652 |
| 2023 | $29,777,090 | $30,862,148 | $26,986,870 | $185,000 | 2 | $512,821 |
| 2022 | $25,978,659 | $38,624,809 | $21,621,405 | $3,677,000 | 1 | $9,698 |
| 2021 | $8,519,983 | $19,323,917 | $11,410,291 | — | — | — |
| 2020 | $2,169,683 | $2,172,833 | $1,925,737 | — | — | — |
About Potential Energy Coalition Inc
Based on IRS filings
Potential Energy Coalition Inc is a public charity, based in New York, NY. IRS filing data is available from 2020 through 2025. As of 2025, the organization holds $40.3M in total assets. In 2025, it awarded 9 grants totaling $1.9M. Net investment income was $1.3M.
Leadership & Key People
Officers and directors from IRS filings
Potential Energy Coalition Inc is led by John F. Marshall, Chief Executive Officer since 2022 (on filings since 2021); 7 of 13 officers listed in 2025 are compensated.
Officers on the 2025 filing
John F. Marshall
Chief Executive Officer
Co-Founder & CEO → Chief Executive Officer, 2022
On filings since 2021
40 hrs/week
$284K (2022) → $673K (2025)
Eric Todd Asche
President
On filings since 2022
40 hrs/week
$276K (2022) → $456K (2025)
Forest Boleyn
Executive Creative Director
On filings since 2022
40 hrs/week
$129K (2022) → $216K (2025)
Nicole Christina Lemond
Head of Marketing
Director → Head of Marketing, 2024
On filings since 2023
40 hrs/week
$242K (2023) → $274K (2025)
Elan Potts Strait
Head of Policy & Impact
On filings since 2024
40 hrs/week
$265K (2024) → $210K (2025)
Sergio Velazquez-Rose
Head of Strategy & Analytics
On filings since 2024
40 hrs/week
$273K (2024) → $300K (2025)
William Howard Turner
Head of Insights & Advisory Svc
New on the 2025 filing
40 hrs/week
$261K (2025)
Daniel P. Schrag
Co-Founder & Board Member
On filings since 2020
5 hrs/week
No compensation reported
Matthew Freeman
Board Member
On filings since 2020
5 hrs/week
No compensation reported
Susan Canavari
Board Member
On filings since 2020
5 hrs/week
No compensation reported
Anthony Leiserowitz
Board Member
On filings since 2022
5 hrs/week
No compensation reported
Margaret Boasberg
Board Member
On filings since 2022
5 hrs/week
No compensation reported
Mark Tercek
Board Member
On filings since 2022
5 hrs/week
No compensation reported
Former officers (8)
- Former: Julia P Burns (2021–2024) — COO, CFO, Secretary & Treasurer · Filing note: Thru 424
- Former: Dawn Lombardi (2022–2024) — Vice President of Finance
- Former: John Harold Eaton (2022–2023) — Director of Media Investment
- Former: Sara Justus (2023) — Executive Producer
- Former: Anne-Marie Klein (2022) — Managing Director & Campaigns
- Former: Brian Stempeck (2022) — Chief Growth Officer
- Former: David Wigder (2020–2021) — Secretary
- Former: JOHN F MARSHALL co-founder (2020) — Chairman & President
Data from IRS Form 990 filings, 2020–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2025 IRS filing
The highest reported compensation on the 2025 filing was $673K, to John F Marshall (Chief Executive Officer). 7 officers or directors reported compensation on that filing.
Frequently asked questions about Potential Energy Coalition Inc
How much does Potential Energy Coalition Inc give each year?
Potential Energy Coalition Inc gave $1.9M across 9 grants in 2025, according to its 2025 IRS Form 990. In 2024 it gave $888K across 3 grants.
What is Potential Energy Coalition Inc's typical grant size?
Potential Energy Coalition Inc's median grant in 2025 was $113,334, and its average grant was $207,681, across 9 grants on its 2025 IRS Form 990.
Where does Potential Energy Coalition Inc give grants?
Potential Energy Coalition Inc gives mostly in California: 51% of the grant dollars itemized on its 2025 IRS Form 990 went to recipients there. The next largest states were Pennsylvania (32%) and Maryland (6%). The most frequent recipient cities were Oakland, CA (2 grants).
Does Potential Energy Coalition Inc give general operating support?
Not in 2025: none of the 9 grants with a stated purpose on Potential Energy Coalition Inc's 2025 IRS Form 990 were described as general or operating support. Recurring purposes include "Program Activities" (8 grants).
Who are Potential Energy Coalition Inc's largest grantees?
Potential Energy Coalition Inc's largest 2025 grantees include California Environmental Voters Education Fund ($542,400), Clean Jobs for PA ($460,000) and California Environmental Voters Education F ($324,925), according to its 2025 IRS Form 990. Together they received 71% of its itemized 2025 grant dollars.
How large is Potential Energy Coalition Inc?
Potential Energy Coalition Inc reported $40.3M in total assets on its 2025 IRS Form 990. Its revenue that year was $42.6M.
What is Potential Energy Coalition Inc's EIN?
Potential Energy Coalition Inc's EIN (Employer Identification Number) is 82-4652837. IRS Form 990 filing data is available on this page for 2020–2025.
Data last updated September 2026. Sourced from IRS Form 990 filings.
Data update history
(5)
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2022 (received by the IRS November 2, 2023)
- Updated Form 990 for fiscal year 2023 (received by the IRS November 15, 2024)
- Updated Form 990 for fiscal year 2024 (received by the IRS November 14, 2025)
- Added Form 990 for fiscal year 2025 (received by the IRS August 25, 2026)
- IRS filings on file for fiscal years 2020–2024
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