Play for Pink Inc
To support research related to the causes, cures, and prevention of breast cancer.
Play for Pink Inc at a glance
In short: Play for Pink Inc gave $6.3M across 1 grant in 2024 (avg $6.3M), mostly in New York. Source: 2024 IRS Form 990.
- Annual giving (2024)
- $6,255,000
- +8.7% vs 2023
- Grants made (2024)
- 1
- +0.0% vs 2023
- Average grant
- $6,255,000
- +8.7% vs 2023
- Median grant
- $6,255,000
- Total assets
- $1,098,793
- +1.6% vs 2023
- Primary geography
- New York (100% of itemized 2024 grant dollars)
- Latest 990 filing
- Form 990, 2024 View filing
Data from IRS Form 990, 2024; updated September 2026.
Who Play for Pink Inc funds
How this funder distributes its grants
Top Recipients
Top recipient in 2024
The largest 2024 recipient was Breast Cancer Research Fdn ($6.3M).
Grant Size Distribution
5 grants across all recorded years
The most common grant size was $5M or more: 3 grants of 5 (60%).
Geographic Focus
Where this funder awards grants
Grant Distribution by State
Share of the 2024 grant dollars on its one itemized grant.
States
Cities
How Play for Pink Inc gives
- Giving grew 56% from 2021 to 2024. Method
From the foundation's IRS Form 990 filings. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2019 to 2024, annual grant giving ranged from $3.0M (2020) to $6.3M (2024). In 2024 it made 1 grant totaling $6.3M.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Breast Cancer Research Fdn New York, NY | Breast Cancer Research | $6,255,000 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Net Investment Income |
|---|---|---|---|---|---|---|
| 2024 | $1,098,793 | $6,695,489 | $6,856,770 | $6,255,000 | 1 | $88,992 |
| 2023 | $1,081,565 | $6,472,887 | $6,322,611 | $5,755,000 | 1 | $60,368 |
| 2022 | $814,631 | $5,666,368 | $5,567,020 | $5,000,000 | 1 | $3,521 |
| 2021 | $675,236 | $4,637,403 | $4,233,801 | $4,000,000 | 1 | $152 |
| 2020 | $183,328 | $3,249,187 | $3,268,558 | $3,000,000 | 1 | $2,822 |
| 2019 | $275,210 | $5,376,324 | $5,330,429 | $4,900,000 | 1 | $11,624 |
About Play for Pink Inc
Based on IRS filings
Play for Pink Inc is a public charity focused on Crime & Legal Related, based in New York, NY. IRS filing data is available from 2019 through 2024. As of 2024, the organization holds $1.1M in total assets. In 2024, it awarded 1 grant totaling $6.3M. Net investment income was $89K.
Focus Areas
Leadership & Key People
Officers and directors from IRS filings
Play for Pink Inc is led by Laura Lassman, President & Fdr since 2021 (on filings since 2019); none of the 10 officers listed in 2024 report compensation.
Officers on the 2024 filing
Laura Lassman
President & Fdr
President → President & Fdr, 2021
On filings since 2019
7.5 hrs/week
No compensation reported
Barbara E Dickstein
Vice President & Treasurer
Vice President Treasurer → Vice President & Treasurer, 2021
On filings since 2019
7.5 hrs/week
No compensation reported
Beth Hornstein
Board Member
On filings since 2019
7.5 hrs/week
No compensation reported
Joanne K Adams
Board Member
On filings since 2019
7.5 hrs/week
No compensation reported
Leslie Friedland
Executive Vice President
On filings since 2019
7.5 hrs/week
No compensation reported
Robbie Franklin
Board Member
On filings since 2019
7.5 hrs/week
No compensation reported
Roberta Server
Board Member
On filings since 2019
7.5 hrs/week
No compensation reported
Stephanie Hamburger
Treasurer
Executive Director → Board Member, 2021
Board Member → Treasurer, 2024
On filings since 2019
7.5 hrs/week
No compensation reported
Beth Ledy
Board Member
On filings since 2020
7.5 hrs/week
No compensation reported
Lisa Risi
Former CFO
CFO → Former CFO, 2024
On filings since 2021
7.5 hrs/week
No compensation reported
Former officers (1)
- Former: Carole Ermel (2019–2023) — Former Board M
Data from IRS Form 990 filings, 2019–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Frequently asked questions about Play for Pink Inc
How much does Play for Pink Inc give each year?
Play for Pink Inc gave $6.3M across 1 grant in 2024, according to its 2024 IRS Form 990. In 2023 it gave $5.8M across 1 grant.
How large is Play for Pink Inc?
Play for Pink Inc reported $1.1M in total assets on its 2024 IRS Form 990. Its revenue that year was $6.7M.
What is Play for Pink Inc?
Play for Pink Inc is a public charity focused on Crime & Legal Related, based in New York, NY. It holds $1.1M in total assets as of 2024.
Where does Play for Pink Inc operate?
Play for Pink Inc has awarded grants in New York.
What is Play for Pink Inc's EIN?
Play for Pink Inc's EIN (Employer Identification Number) is 22-3503952. IRS Form 990 filing data is available on this page for 2019–2024.
Data last updated September 2026. Sourced from IRS Form 990 filings.
Data update history
(6)
When this profile's IRS filing data changed on Grantable
- Added Form 990 for fiscal year 2019 (received by the IRS May 1, 2020)
- Updated Form 990 for fiscal year 2021 (received by the IRS November 3, 2022)
- Updated Form 990 for fiscal year 2022 (received by the IRS August 10, 2023)
- Updated Form 990 for fiscal year 2023 (received by the IRS August 8, 2024)
- Updated Form 990 for fiscal year 2024 (received by the IRS September 25, 2025)
- IRS filings on file for fiscal years 2020–2024
Live grants for the work Play for Pink Inc funds
Crime & Legal Related Open opportunities, soonest deadline first.
Explore Open Grants
Browse active grant opportunities in Play for Pink Inc's focus areas in our free grants database
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