Peale Foundation Inc
Peale Foundation Inc is a private foundation based in Redwood City, California. The foundation was created by Norman Vincent Peale and Ruth Stafford Peale to support and encourage positive thinking and positive actions to make the world a better place. The foundation is committed to preserving and extending the legacy of faith-driven optimism and positive living established by its founders.
Financial Overview
From 2024 IRS Form 990-PF · View filing
Total Assets
$10.5M
+24.8% YoY
Annual Giving
$809K
-1.5% YoY
Grant Count
22
+0.0% YoY
Avg Grant Size
$37K
-1.5% YoY
Under IRS private-foundation payout rules, Peale Foundation Inc reported a distributable amount of $493K for 2024 — the minimum it must pay out in qualifying distributions.
Mission & Focus Areas
Mission: To provide financial support to organizations whose ever-positive words and works closely align with the values, beliefs and ideals of Ruth Stafford Peale and Norman Vincent Peale, emphasizing the development of a positive attitude and a spiritual faith that foster meaningful change and growth.
Vision: Advancing a world where faith-driven optimism is clear, common and contagious.
The foundation prioritizes education as a primary grantmaking category and focuses on organizations that align with the founders' emphasis on positive thinking and spiritual faith.
Grantmaking
Grant Range
** Typical grants range from $300 to $96,000.
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Geographic Focus
Where this funder awards grants
The foundation's primary geographic focus is the Northeast region.
Grant Distribution by State
States
Cities
Financial History
Multi-year comparison from IRS filings
- Total Assets: $10,536,102
- Annual Giving (Most Recent Filing): $808,598
- Three-Year Total Giving: $2.3 million
- Five-Year Growth: 126% total growth
| Metric | 2024 | 2023 | 2022 |
|---|---|---|---|
| Total Assets | $10,536,102 | $8,440,761 | $7,154,177 |
| Revenue | $606,279 | $941,691 | $810,481 |
| Expenses | $1,049,729 | $1,046,256 | $904,264 |
| Qualifying Distributions | $874,022 | $914,765 | $733,412 |
| Net Investment Income | $430,572 | $810,200 | $639,629 |
| Distributable Amount | $492,624 | $418,358 | $458,011 |
Giving Over Time
Total grant dollars and number of grants per year
Grant Insights
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2024
Grant Size Distribution
113 grants across all recorded years
Giving History
Grant recipients and amounts by year
Among its reported 2024 grants, the largest include Boston University ($504,598), Blanton Peale Institute ($77,000), Guidepost a Church Corporation ($75,000).
| Recipient | Purpose | Amount |
|---|---|---|
| BLANTON PEALE INSTITUTE NEW YORK, NY | RELIGIOUS/EDUCA | $77,000 |
| THE PITTSBURGH EXPERIMENT PITTSBURGH, PA | RELIGIOUS | $35,000 |
| MARBLE COLLEGIATE CHURCH NEW YORK, NY | RELIGIOUS | $40,000 |
| LUMINOS AKA FAITH AT WORK FALLS CHURCH, VA | RELIGIOUS | $20,000 |
| WAINWRIGHT HOUSE RYE, NY | EDUC. & RELIGIOUS | $300 |
| CHRIST CHURCH ON QUAKER HILL PAWLING, NY | RELIGIOUS | $3,200 |
| AMERICARES STAMFORD CT, CT | RELIGIOUS | $25,000 |
| GUIDEPOSTS FOUNDATION INC DANBURY, CT | RELIGIOUS | $500 |
| OLD NORTH CHURCH IN MARBLEHEAD MARBLEHEAD, MA | RELIGIOUS | $11,000 |
| GREENFIELD HILL CONGREGATIONAL CHUR FAIRFIELD, CT | RELIGIOUS | $1,000 |
Leadership & Key People
Officers and directors from IRS filings
Compensation Overview
From 2024 IRS filing
From 2024 filing
| Name | Title | Hours | Compensation |
|---|---|---|---|
| REBECCA EHRHARDT | President | 5 | $15,000 |
| JENNIFER EVERETT | Secretary | 5 | $15,000 |
| LAURA POPLACK | Treasurer | 5 | $15,000 |
Recent News & Activity
Recent developments and announcements
The foundation maintains an active presence through its website and social media channels. The foundation encourages connection with supporters and provides access to content including Norman Vincent Peale's sermons through a dedicated Sermon App. The foundation's family actively works to preserve and extend the legacy of positive living and faith-driven optimism established by its founders.
The Peale wins Andy Warhol Foundation grant for $80KFor inquiries or additional information, the foundation can be contacted at info@pealefoundation.org.
Frequently Asked Questions
What does Peale Foundation Inc fund?
**Mission:** To provide financial support to organizations whose ever-positive words and works closely align with the values, beliefs and ideals of Ruth Stafford Peale and Norman Vincent Peale, emphasizing the development of a positive attitude and a spiritual faith that foster meaningful change and growth. **Vision:** Advancing a world where faith-driven optimism is clear, common and contagious. The foundation prioritizes education as a primary grantmaking category and focuses on organizations…
How do I apply for a grant from Peale Foundation Inc?
**Grant Range:** Typical grants range from $300 to $96,000. **Grant Activity:** The foundation awarded $808,598 in grants based on its most recent IRS Form 990 filing. Over a three-year period, total giving reached $2.3 million, representing 24.5% growth compared to 2022. The foundation demonstrates strong five-year growth of 126% total. **Grantee Profile:** Approximately 67% of grants go to new grantees, indicating openness to funding organizations not previously supported by the foundation.
Where does Peale Foundation Inc make grants?
The foundation's primary geographic focus is the Northeast region.
What size grants does Peale Foundation Inc award?
In 2024, Peale Foundation Inc awarded 22 grants totaling $809K — an average of about $37K per grant, based on its IRS Form 990 filings.
How much is Peale Foundation Inc required to give away each year?
Private foundations must generally distribute about 5% of their assets annually. For 2024, Peale Foundation Inc reported a distributable amount of $493K on its IRS Form 990-PF — the minimum it must pay out in qualifying distributions.
What is Peale Foundation Inc's EIN?
Peale Foundation Inc's EIN (Employer Identification Number) is 14-1746478. IRS Form 990 filing data is available on this page for 2020–2024.
Explore Open Grants
Browse active grant opportunities in Peale Foundation Inc's focus areas in our free grants database
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Data last updated June 2026. Sourced from IRS Form 990-PF filings. Research dossier generated April 2026.
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