Peale Foundation Inc
Peale Foundation Inc is a private foundation based in Redwood City, California. Founded by Norman and Ruth Peale in 1994, it supports organizations whose work aligns with their values, beliefs, and ideals, particularly positive attitude and spiritual faith.
Peale Foundation Inc at a glance
In short: Peale Foundation Inc gave $876K across 24 grants in 2025 (avg $36K), mostly in Massachusetts. 21% of 2025 grantees were new. Source: 2025 IRS Form 990-PF.
- Annual giving (2025)
- $875,598
- +8.3% vs 2024
- Grants made (2025)
- 24
- +9.1% vs 2024
- Average grant
- $36,483
- -0.7% vs 2024
- Median grant
- $2,000
- Total assets
- $11,709,205
- +11.1% vs 2024
- New grantees (estimate)
- 21% first-time grantees (5 of 24, 2025; small sample)
- Primary geography
- Massachusetts (60% of itemized 2025 grant dollars)
- Latest 990 filing
- Form 990-PF, 2025 View filing
Data from IRS Form 990-PF, 2025; updated October 2026. New grantees are estimated by matching recipient names across years (methodology).
How to apply to Peale Foundation Inc
- Accepts unsolicited proposals
- No
- How to Apply
-
The foundation’s website says it does not currently accept proposals and makes grants through family members serving on its board. Its 2023 filing states that it does not accept unsolicited requests and makes contributions only to preselected charitable organizations. The filing lists Laura Poplack as the contact for written inquiries; it specifies no prescribed format, no award restrictions, and no deadlines.
- Contact
Application contact: Laura Poplack
Mailing address: 127 Hudson Street, Redwood City, CA 94062
Phone: (603) 359-8646
Website: https://pealefoundation.org
Application details from Grantable's research on the foundation's public materials; confirm on its website before applying.
Who Peale Foundation Inc funds
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2025
The largest 2025 recipient was Boston University ($505K). Together the top 10 received $851K.
Grant Size Distribution
110 grants across all recorded years
The most common grant size was under $50K: 96 grants of 110 (87%).
Geographic Focus
Where this funder awards grants
The 2025 grant dollars were distributed among recipients in several states: Massachusetts received 60%, New York 20%, Connecticut 12%, Pennsylvania 4%, and Virginia 3%.
Grant Distribution by State
Share of 2025 grant dollars across all 24 itemized grants.
States
Cities
Is Peale Foundation Inc open to new grantees?
21%
first-time grantees, 2025
In 2025, 5 of 24 grantees (21%) were first-time recipients. With only 24 grantees, that is a small sample: one grantee more or less moves the share by about 4 points. First grants averaged $2K; repeat grants $45K. How we count
Medians: $2K first-time, $4K repeat.
- 71% of 2025 grantees were also funded in 2024. Method
- Giving grew 35% from 2022 to 2025. Method
- In 2025 it paid out 166% of its IRS minimum distribution (the 5% rule). Method
Estimate from itemized grant lists in IRS Form 990-PF filings (2019–2025). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2019 to 2025, annual grant giving ranged from $181K (2021) to $876K (2025). In 2025 it made 24 grants totaling $876K.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Boston University Boston, MA | Research and education | $504,598 |
| Blanton Peale Institute New York, NY | Religious/Educa | $127,000 |
| Guideposts Foundation Inc Danbury, CT | Religious | $75,500 |
| Marble Collegiate Church New York, NY | Religious | $42,000 |
| The Pittsburgh Experiment Pittsburgh, PA | Religious | $35,000 |
| Americares Stamford CT, CT | Religious | $25,000 |
| Luminos Aka Faith at Work Falls Church, VA | Religious | $20,000 |
| Old North Church in Marblehead Marblehead, MA | Religious | $10,000 |
| Christ Church on Quaker Hill Pawling, NY | Religious | $7,200 |
| Horizons for Homeless Children Roxbury, MA | Childhood Development | $5,000 |
Ready to take the next step with Peale Foundation Inc?
Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Qualifying Distributions | Net Investment Income | Distributable Amount |
|---|---|---|---|---|---|---|---|---|
| 2025 | $11,709,205 | $1,099,642 | $1,111,692 | $875,598 | 24 | $941,229 | $730,765 | $565,794 |
| 2024 | $10,536,102 | $606,279 | $1,049,729 | $808,598 | 22 | $874,022 | $430,572 | $492,624 |
| 2023 | $8,440,761 | $941,691 | $1,046,256 | $821,113 | 22 | $914,765 | $810,200 | $418,358 |
| 2022 | $7,154,177 | $810,481 | $904,264 | $649,443 | 28 | $733,412 | $639,629 | $458,011 |
| 2021 | $9,441,497 | $750,565 | $456,182 | $181,050 | 14 | — | $519,774 | $442,948 |
| 2020 | $7,521,408 | $729,161 | $614,535 | $358,500 | 27 | — | $514,540 | $357,150 |
| 2019 | $6,887,523 | $481,618 | $684,933 | $364,000 | 30 | — | $229,955 | $369,620 |
Under IRS private-foundation payout rules, Peale Foundation Inc reported a distributable amount of $566K for 2025 — the minimum it must pay out in qualifying distributions.
Research compiled by Grantable AI from public sources. Last updated September 2026.
Mission & Focus Areas
The foundation’s stated mission is to support organizations whose “ever-positive words and works” align with the values, beliefs, and ideals of Ruth Stafford Peale and Norman Vincent Peale, emphasizing positive attitude and spiritual faith that foster meaningful change and growth. Its vision is “a world where faith-driven optimism is clear, common and contagious.”
Recent recipients illustrate a range of funded work. Horizons for Homeless Children describes its mission as improving the lives of homeless children and their families through nurturing, early education, and play. Family Promise says it works to prevent and end homelessness for families with children and support their sustainable independence. Faith in Place describes its work as cultivating a multifaith movement for environmental justice. Other recipients include religious and educational organizations, as well as Boston University, which received a grant for research and education.
Grantmaking
In filing year 2025, the foundation reported 24 grants totaling $875,598. Grant amounts ranged from $300 to $504,598, with a median of $2,000. The largest grants included $504,598 to Boston University for research and education; $127,000 to Blanton Peale Institute for “RELIGIOUS/EDUCA”; $75,500 to Guideposts Foundation for “RELIGIOUS”; and $42,000 to Marble Collegiate Church for “RELIGIOUS.”
Other 2025 awards included $35,000 to The Pittsburgh Experiment, $25,000 to Americares, $20,000 to Luminos aka Faith at Work, and $10,000 to Old North Church in Marblehead. Among smaller reported awards were $5,000 to Horizons for Homeless Children, $4,000 to Family Promise, $2,000 each to Washington Latin Public Charter School and Faith in Place, $500 to Inspirica, and $300 to Wainwright House.
Leadership & Key People
Leadership team and compensation from IRS filings
The 2025 filing lists Rebecca Ehrhardt as president, Jennifer Everett as secretary, and Laura Poplack as treasurer.
Peale Foundation Inc is led by Rebecca Ehrhardt, President on every filing since 2023; all 3 officers listed in 2025 are compensated.
Officers on the 2025 filing
Rebecca Ehrhardt
President
On filings since 2023
5 hrs/week
$15K (2023) → $15K (2025)
Jennifer Everett
Secretary
On filings since 2023
5 hrs/week
$15K (2023) → $15K (2025)
Laura Poplack
Treasurer
On filings since 2023
5 hrs/week
$15K (2023) → $15K (2025)
Former officers (4)
- Former: Elizabeth Peale Allen (2019–2022) — Secretary, Treasurer & Director
- Former: Margaret P. Everett (2019–2022) — President & Director
- Former: Clifford Peale (2020–2022) — V.pres & Director
- Former: John S. Peale (2019) — V.pres & Director
Data from IRS Form 990 filings, 2019–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2025 IRS filing
The highest reported compensation on the 2025 filing was $15K, to Rebecca Ehrhardt (President). 3 officers or directors reported compensation on that filing.
Frequently asked questions about Peale Foundation Inc
How much does Peale Foundation Inc give each year?
Peale Foundation Inc gave $876K across 24 grants in 2025, according to its 2025 IRS Form 990-PF. In 2024 it gave $809K across 22 grants.
What is Peale Foundation Inc's typical grant size?
Peale Foundation Inc's median grant in 2025 was $2,000, and its average grant was $36,483, across 24 grants on its 2025 IRS Form 990-PF. Organizations receiving their first grant from Peale Foundation Inc that year got $2K on average.
Where does Peale Foundation Inc give grants?
Peale Foundation Inc gives mostly in Massachusetts: 60% of the grant dollars itemized on its 2025 IRS Form 990-PF went to recipients there. The next largest states were New York (20%) and Connecticut (12%). The most frequent recipient cities were Boston, MA (3 grants), New York, NY (2 grants) and Danbury, CT (2 grants).
Does Peale Foundation Inc give general operating support?
Not in 2025: none of the 24 grants with a stated purpose on Peale Foundation Inc's 2025 IRS Form 990-PF were described as general or operating support. Recurring purposes include "Religious" (10 grants) and "Educational" (3 grants).
Who are Peale Foundation Inc's largest grantees?
Peale Foundation Inc's largest 2025 grantees include Boston University ($504,598), Blanton Peale Institute ($127,000) and Guideposts Foundation Inc ($75,500), according to its 2025 IRS Form 990-PF. Together they received 81% of its itemized 2025 grant dollars.
How large is Peale Foundation Inc?
Peale Foundation Inc reported $11.7M in total assets on its 2025 IRS Form 990-PF. It paid out $941K in qualifying distributions that year, against a required minimum of $566K (roughly 5% of its investment assets).
What does Peale Foundation Inc fund?
The foundation’s stated mission is to support organizations whose “ever-positive words and works” align with the values, beliefs, and ideals of Ruth Stafford Peale and Norman Vincent Peale, emphasizing positive attitude and spiritual faith that foster meaningful change and growth. See mission & focus areas ↑
How do I apply for a grant from Peale Foundation Inc?
The foundation’s website says it does not currently accept proposals and makes grants through family members serving on its board. Eligibility and process details are in the grantmaking section of this profile. See how to apply ↑
What is Peale Foundation Inc's EIN?
Peale Foundation Inc's EIN (Employer Identification Number) is 14-1746478. IRS Form 990 filing data is available on this page for 2019–2025.
Does Peale Foundation Inc accept unsolicited proposals?
No, according to Grantable's research on the foundation's published guidelines. See how to apply ↑
Data last updated October 2026. Sourced from IRS Form 990-PF filings. Research dossier generated September 2026.
Data update history
(8)
When this profile's IRS filing data changed on Grantable
- Updated Form 990-PF for fiscal year 2019 (received by the IRS February 10, 2020)
- Updated Form 990-PF for fiscal year 2020 (received by the IRS January 27, 2021)
- Updated Form 990-PF for fiscal year 2021 (received by the IRS February 3, 2022)
- Updated Form 990-PF for fiscal year 2022 (received by the IRS February 3, 2023)
- Updated Form 990-PF for fiscal year 2023 (received by the IRS February 12, 2024)
- Updated Form 990-PF for fiscal year 2024 (received by the IRS January 27, 2025)
- Updated Form 990-PF for fiscal year 2025 (received by the IRS February 7, 2026)
- IRS filings on file for fiscal years 2019–2025
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Cite this profile
Grantable. (2026). Peale Foundation Inc funder profile. GrantGraph. Retrieved October 13, 2026, from https://grantable.co/funders/peale-foundation-inc-morg_bc6ffb327ef04be682df61c89eb4b15c
BibTeX
@misc{grantable_141746478_2026,
author = {{Grantable}},
title = {{Peale Foundation Inc funder profile}},
howpublished = {GrantGraph},
year = {2026},
url = {https://grantable.co/funders/peale-foundation-inc-morg_bc6ffb327ef04be682df61c89eb4b15c},
note = {Accessed 2026-10-13. Data licensed CC BY 4.0}
}The figures on this page are open data under CC BY 4.0: reuse them with credit to Grantable and a link. Download the data.
Figures come from Peale Foundation Inc's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.
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