Parent Choice Inc
Parent Choice, inc. Exists to support school choice Wisconsin, inc. And other exempt organizations that seek to expand and maintain quality educational options available to families to choose from when creating the best educational environment for their children.
Parent Choice Inc at a glance
In short: Parent Choice Inc gave $400K across 1 grant in 2024 (avg $400K), mostly in Wisconsin. Source: 2024 IRS Form 990.
- Annual giving (2024)
- $400,000
- -20.0% vs 2023
- Grants made (2024)
- 1
- +0.0% vs 2023
- Average grant
- $400,000
- -20.0% vs 2023
- Median grant
- $400,000
- Total assets
- $1,616,658
- -9.6% vs 2023
- Primary geography
- Wisconsin (100% of itemized 2024 grant dollars)
- Latest 990 filing
- Form 990, 2024 View filing
Data from IRS Form 990, 2024; updated September 2026.
Who Parent Choice Inc funds
How this funder distributes its grants
Top Recipients
Top recipient in 2024
The largest 2024 recipient was School Choice Wisconsin Inc ($400K).
Grant Size Distribution
5 grants across all recorded years
The most common grant size was in the $250–500K range: 3 grants of 5 (60%).
Geographic Focus
Where this funder awards grants
Grant Distribution by State
Share of the 2024 grant dollars on its one itemized grant.
States
Cities
How Parent Choice Inc gives
- Giving grew 60% from 2021 to 2024. Method
From the foundation's IRS Form 990 filings. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2020 to 2024, annual grant giving ranged from $250K (2021) to $895K (2020). In 2024 it made 1 grant totaling $400K.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| School Choice Wisconsin Inc Brookfield, WI | General Support | $400,000 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Net Investment Income |
|---|---|---|---|---|---|---|
| 2024 | $1,616,658 | $330,785 | $510,590 | $400,000 | 1 | $28,491 |
| 2023 | $1,788,399 | $1,134,103 | $603,471 | $500,000 | 1 | $22,303 |
| 2022 | $1,241,911 | $658,990 | $382,658 | $300,000 | 1 | $3,975 |
| 2021 | $946,974 | $713,034 | $339,540 | $250,000 | 1 | $34 |
| 2020 | $595,357 | $1,085,424 | $1,053,071 | $895,000 | 1 | $171 |
About Parent Choice Inc
Based on IRS filings
Parent Choice Inc is a public charity focused on Education, based in Brookfield, WI. IRS filing data is available from 2020 through 2024. As of 2024, the organization holds $1.6M in total assets. In 2024, it awarded 1 grant totaling $400K. Net investment income was $28K.
Focus Areas
Leadership & Key People
Officers and directors from IRS filings
Parent Choice Inc is led by Nicholas Kelly, President on every filing since 2021; none of the 11 officers listed in 2024 report compensation.
Officers on the 2024 filing
Nicholas Kelly
President
On filings since 2021
1 hr/week
No compensation reported
Brenda White
Chair
New on the 2024 filing
1 hr/week
No compensation reported
Andrew Neumann
Director
On filings since 2020
1 hr/week
No compensation reported
Cate Zeuske
Director
On filings since 2021
1 hr/week
No compensation reported
Heather Weininger
Director
On filings since 2021
1 hr/week
No compensation reported
James Kitzinger
Director
On filings since 2022
1 hr/week
No compensation reported
Nathan Schwanz
Director
New on the 2024 filing
1 hr/week
No compensation reported
Peter Farrow
Director
New on the 2024 filing
1 hr/week
No compensation reported
Richard Laabs
Treasurer
Secretary → Treasurer, 2022
On filings since 2020
1 hr/week
No compensation reported
Susan Mitchell
Secretary
Chair → Chair & President, 2021
Chair & President → Secretary, 2022
On filings since 2020
1 hr/week
No compensation reported
Carol Shires
Vice President of Operations
New on the 2024 filing
1 hr/week
No compensation reported
Former officers (7)
- Former: Robert Dekoch (2021–2023) — Chair
- Former: Tamara Olivas (2022–2023) — Director
- Former: Rose Fernandez (2020–2021) — Director
- Former: Tim Sheehy (2020–2021) — Director
- Former: Mary McIntosh (2021) — President
- Former: James E. Bender (2020) — President
- Former: Paul Petitjean (2020) — Treasurer
Data from IRS Form 990 filings, 2020–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Frequently asked questions about Parent Choice Inc
How much does Parent Choice Inc give each year?
Parent Choice Inc gave $400K across 1 grant in 2024, according to its 2024 IRS Form 990. In 2023 it gave $500K across 1 grant.
How large is Parent Choice Inc?
Parent Choice Inc reported $1.6M in total assets on its 2024 IRS Form 990. Its revenue that year was $331K.
What is Parent Choice Inc?
Parent Choice Inc is a public charity focused on Education, based in Brookfield, WI. It holds $1.6M in total assets as of 2024.
Where does Parent Choice Inc operate?
Parent Choice Inc has awarded grants in Wisconsin.
What is Parent Choice Inc's EIN?
Parent Choice Inc's EIN (Employer Identification Number) is 81-4489920. IRS Form 990 filing data is available on this page for 2020–2024.
Data last updated September 2026. Sourced from IRS Form 990 filings.
Data update history
(6)
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2020 (received by the IRS November 4, 2021)
- Updated Form 990 for fiscal year 2021 (received by the IRS October 14, 2022)
- Updated Form 990 for fiscal year 2022 (received by the IRS November 6, 2023)
- Updated Form 990 for fiscal year 2023 (received by the IRS October 8, 2024)
- Updated Form 990 for fiscal year 2024 (received by the IRS November 12, 2025)
- IRS filings on file for fiscal years 2020–2024
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