Motorsports Charities Inc
Motorsports Charities Inc., doing business as The NASCAR Foundation, is a public charity based in Daytona Beach, Florida. Formed in 2006, it supports children and communities connected to NASCAR through community programs, at-track activities, and charitable contributions.
Key facts about Motorsports Charities Inc
In short: Motorsports Charities Inc gave $2.3M across 107 grants in 2024 (avg $22K), top state North Carolina. 40% of 2024 grantees were new. Source: 2024 IRS Form 990.
- EIN
- 30-0337745
- Latest 990 filing
- Form 990, 2024
- Annual giving (2024)
- $2,348,380
- Grants made (2024)
- 107
- Average grant
- $21,947
- Median grant
- $10,000
- New grantees (estimate)
- 40% first-time grantees (43 of 107, 2024)
- Total assets
- $7,885,256
- Primary geography
- North Carolina (14% of itemized 2024 grant dollars)
Data from IRS Form 990, 2024; updated September 2026. New grantees are estimated by matching recipient names across years (methodology).
Financial Overview
From 2024 IRS Form 990 · View filing
Total Assets
$7.9M
+11.8% YoY
Annual Giving
$2.3M
+3.5% YoY
Grant Count
107
+18.9% YoY
Avg Grant Size
$22K
-13.0% YoY
Is Motorsports Charities Inc open to new grantees?
40%
first-time grantees, 2024
In 2024, 43 of 107 grantees (40%) were first-time recipients. First grants averaged $14K; repeat grants $27K. How we count
Medians: $10K first-time, $10K repeat.
Estimate from itemized grant lists in IRS Form 990 filings (2020–2024). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.
Mission & Focus Areas
The organization’s stated mission is “to improve the lives of children who need it most in our NASCAR communities.” It describes its community support as including at-track programs for local charities, track partners with donor-advised funds, and contributions to initiatives important to the racing family.
Its 2024 grants went to organizations with varied missions. Special Olympics South Dakota says it provides sports training, athletic competition, and health screenings for people with intellectual disabilities. Victory Junction Gang Camp says it provides no-cost camp experiences for children with serious illnesses and their families. Other grantees included organizations whose stated missions address women’s empowerment and racial justice, support for military personnel, crisis relief, faith-based outreach, regional health and education, and cancer research.
Grantmaking
In filing year 2024, Motorsports Charities reported 107 grants totaling $2,348,380. Grant amounts ranged from $5,048 to $172,521, with a median of $10,000. The listed purposes for its largest 2024 grants were program support.
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Geographic Focus
Where this funder awards grants
The organization says its work supports communities where NASCAR lives, works, and races. In 2024, the largest shares of grant dollars by recipient state went to North Carolina (14%), Florida (13%), Arizona (10%), South Dakota (9%), and Virginia (9%).
Grant Distribution by State
Share of 2024 grant dollars across all 107 itemized grants.
States
Cities
Giving Over Time
Total grant dollars and number of grants per year
From 2020 to 2024, annual grant giving ranged from $1.1M (2020) to $2.3M (2024). In 2024 it made 107 grants totaling $2.3M.
Grant Insights
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2024
The largest 2024 recipient was Special Olympics South Dakota ($173K). Together the top 10 received $1.1M.
Grant Size Distribution
363 grants across all recorded years
The most common grant size was under $50K: 317 grants of 363 (87%).
Giving History
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Special Olympics South Dakota Sioux Falls, SD | Program Support | $172,521 |
| Victory Junction Gang Camp Randleman, NC | Program Support | $140,176 |
| American National Red Cross Dallas, TX | Program Support | $120,104 |
| Shriners Hospital for Children St. Louis, MO | Program Support | $115,100 |
| Halifax Medical Center Foundation Inc Daytona Beach, FL | Program Support | $101,000 |
| Fighter Country Foundation Inc Goodyear, AZ | Program Support | $100,000 |
| God's Pit Crew Inc Danville, VA | Program Support | $100,000 |
| YWCA Metropolitan Chicago Chicago, IL | Program Support | $100,000 |
| United Way of Volusia-Flagler Counties Inc Daytona Beach, FL | Program Support | $60,460 |
| Motor Racing Outreach Concord, NC | Program Support | $55,442 |
Financial History
Multi-year comparison from IRS filings
| Filing year | Assets | Revenue | Expenses | Grants |
|---|---|---|---|---|
| 2024 | $7,885,256 | $5,303,865 | $4,472,370 | $2,348,380 |
| 2023 | $7,053,779 | $4,961,787 | $4,195,721 | $2,269,740 |
| 2022 | $6,327,124 | $3,918,753 | $3,271,013 | $1,766,149 |
| Metric | 2024 | 2023 | 2022 |
|---|---|---|---|
| Total Assets | $7,885,256 | $7,053,779 | $6,327,124 |
| Revenue | $5,303,865 | $4,961,787 | $3,918,753 |
| Expenses | $4,472,370 | $4,195,721 | $3,271,013 |
| Net Investment Income | $389,565 | $340,509 | $71,882 |
Data update history
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2020 (received by the IRS October 29, 2021)
- Updated Form 990 for fiscal year 2021 (received by the IRS November 8, 2022)
- Updated Form 990 for fiscal year 2022 (received by the IRS September 5, 2023)
- Updated Form 990 for fiscal year 2023 (received by the IRS September 5, 2024)
- Updated Form 990 for fiscal year 2024 (received by the IRS August 25, 2025)
- IRS filings on file for fiscal years 2020–2024
Leadership & Key People
Leadership team and compensation from IRS filings
The 2024 filing listed Mike Helton as chairman and president; Jennifer France Bates as vice chairperson and secretary; Susan Schandel as treasurer and director; and Lesa Kennedy as vice chairperson and director. Other directors listed were Andrea Brimmer, Randy Dye, Harold Goodemote, Stu Grant, Hurley Haywood, and Peter Jung.
Motorsports Charities Inc is led by Nichole Krieger, Executive Director on every filing since 2020; 2 of 19 officers listed in 2024 are compensated.
Officers on the 2024 filing
Nichole Krieger
Executive Director
On filings since 2020
40 hrs/week
$154K (2020) → $247K (2024)
Mike Helton
Chairman & President
On filings since 2020
2 hrs/week
No compensation reported
Randy Dye
Director
On filings since 2020
2 hrs/week
$5K (2021) → $0 (2024)
Jennifer Quattrocchi
Senior Director
On filings since 2023
40 hrs/week
$113K (2023) → $121K (2024)
Charlie Lyedecker
Director
On filings since 2020
2 hrs/week
No compensation reported
Glenn Ritchey
Director
On filings since 2020
2 hrs/week
No compensation reported
Harold Goodemote
Director
On filings since 2020
2 hrs/week
No compensation reported
Katie Palmer
Director
On filings since 2020
2 hrs/week
No compensation reported
Lesa Kennedy
Vice Chairperson & Director
Vice Chairperson & Director → Vice Chairperson, 2021
Vice Chairperson → Vice Chairperson & Director, 2022
On filings since 2020
2 hrs/week
No compensation reported
Rusty Wallace
Director
On filings since 2020
2 hrs/week
No compensation reported
Stu Grant
Director
On filings since 2020
2 hrs/week
No compensation reported
Susan Schandel
Treasurer & Director
On filings since 2020
4 hrs/week
No compensation reported
Hurley Haywood
Director
On filings since 2021
2 hrs/week
No compensation reported
Jennifer Siegel
Director
On filings since 2021
2 hrs/week
No compensation reported
Larry Woodard
Director
On filings since 2021
2 hrs/week
No compensation reported
Peter Jung
Director
On filings since 2021
2 hrs/week
No compensation reported
Andrea Brimmer
Director
On filings since 2023
2 hrs/week
No compensation reported
Chris Rice
Director
On filings since 2023
2 hrs/week
No compensation reported
Jennifer France Bates
Vice Chairperson & Secretary
On filings since 2020
2 hrs/week
No compensation reported
Former officers (3)
- Former: Peter Intermaggio (2020–2022) — Director
- Former: Cynthia Archer (2020–2021) — Director
- Former: Jill Gregory (2020) — Director
Data from IRS Form 990 filings, 2020–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2024 IRS filing
The highest reported compensation on the 2024 filing was $247K, to Nichole Krieger (Executive Director). 2 officers or directors reported compensation on that filing.
Contact
Mailing address: Tax Dept 53 PO Box 2875, Daytona Beach, FL 32120-2875
Phone: (386) 310-5885
Website: https://nascarfoundation.org
Frequently asked questions about Motorsports Charities Inc
How much does Motorsports Charities Inc give each year?
Motorsports Charities Inc gave $2.3M across 107 grants in 2024, according to its 2024 IRS Form 990. In 2023 it gave $2.3M across 90 grants.
What is Motorsports Charities Inc's typical grant size?
Motorsports Charities Inc's median grant in 2024 was $10,000, and its average grant was $21,947, across 107 grants on its 2024 IRS Form 990. Organizations receiving their first grant from Motorsports Charities Inc that year got $14K on average.
Where does Motorsports Charities Inc give grants?
Motorsports Charities Inc's top state is North Carolina, with 14% of the grant dollars itemized on its 2024 IRS Form 990. The next largest states were Florida (13%) and Arizona (10%). The most frequent recipient cities were Phoenix, AZ (8 grants), Daytona Beach, FL (5 grants), Jackson, MI (5 grants) and Richmond, VA (4 grants).
Does Motorsports Charities Inc give general operating support?
Not in 2024: none of the 107 grants with a stated purpose on Motorsports Charities Inc's 2024 IRS Form 990 were described as general or operating support. Recurring purposes include "Program Support" (107 grants).
Who are Motorsports Charities Inc's largest grantees?
Motorsports Charities Inc's largest 2024 grantees include Special Olympics South Dakota ($172,521), Victory Junction Gang Camp ($140,176) and American National Red Cross ($120,104), according to its 2024 IRS Form 990. Together they received 18% of its itemized 2024 grant dollars.
How large is Motorsports Charities Inc?
Motorsports Charities Inc reported $7.9M in total assets on its 2024 IRS Form 990. Its revenue that year was $5.3M.
What does Motorsports Charities Inc fund?
The organization’s stated mission is “to improve the lives of children who need it most in our NASCAR communities.” See mission & focus areas ↑
How do I apply for a grant from Motorsports Charities Inc?
Motorsports Charities Inc has no public application process in the sources Grantable reviewed. Check nascarfoundation.org for current guidelines, or contact the foundation directly before submitting a request.
What is Motorsports Charities Inc's EIN?
Motorsports Charities Inc's EIN (Employer Identification Number) is 30-0337745. IRS Form 990 filing data is available on this page for 2020–2024.
Data last updated September 2026. Sourced from IRS Form 990 filings. Research dossier generated September 2026.
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