Motorsports Charities Inc logo

Motorsports Charities Inc

Public charity · Grantmaker Daytona Beach, FL EIN: 30-0337745 Website

Motorsports Charities Inc., doing business as The NASCAR Foundation, is a public charity based in Daytona Beach, Florida. Formed in 2006, it supports children and communities connected to NASCAR through community programs, at-track activities, and charitable contributions.

Key facts about Motorsports Charities Inc

In short: Motorsports Charities Inc gave $2.3M across 107 grants in 2024 (avg $22K), top state North Carolina. 40% of 2024 grantees were new. Source: 2024 IRS Form 990.

EIN
30-0337745
Latest 990 filing
Form 990, 2024
Annual giving (2024)
$2,348,380
Grants made (2024)
107
Average grant
$21,947
Median grant
$10,000
New grantees (estimate)
40% first-time grantees (43 of 107, 2024)
Total assets
$7,885,256
Primary geography
North Carolina (14% of itemized 2024 grant dollars)

Data from IRS Form 990, 2024; updated September 2026. New grantees are estimated by matching recipient names across years (methodology).

Financial Overview

From 2024 IRS Form 990 · View filing

Total Assets

$7.9M

+11.8% YoY

Annual Giving

$2.3M

+3.5% YoY

Grant Count

107

+18.9% YoY

Avg Grant Size

$22K

-13.0% YoY

Is Motorsports Charities Inc open to new grantees?

40%

first-time grantees, 2024

In 2024, 43 of 107 grantees (40%) were first-time recipients. First grants averaged $14K; repeat grants $27K. How we count

Medians: $10K first-time, $10K repeat.

  • 49% of 2024 grantees were also funded in 2023. Method
  • Giving grew 66% from 2021 to 2024. Method

Estimate from itemized grant lists in IRS Form 990 filings (2020–2024). Recipient names are matched across years, so a renamed or misspelled grantee can look new; grants to individuals are left out. Methodology.

Research compiled by Grantable AI from public sources. Last updated September 2026.

Mission & Focus Areas

The organization’s stated mission is “to improve the lives of children who need it most in our NASCAR communities.” It describes its community support as including at-track programs for local charities, track partners with donor-advised funds, and contributions to initiatives important to the racing family.

Its 2024 grants went to organizations with varied missions. Special Olympics South Dakota says it provides sports training, athletic competition, and health screenings for people with intellectual disabilities. Victory Junction Gang Camp says it provides no-cost camp experiences for children with serious illnesses and their families. Other grantees included organizations whose stated missions address women’s empowerment and racial justice, support for military personnel, crisis relief, faith-based outreach, regional health and education, and cancer research.

Grantmaking

In filing year 2024, Motorsports Charities reported 107 grants totaling $2,348,380. Grant amounts ranged from $5,048 to $172,521, with a median of $10,000. The listed purposes for its largest 2024 grants were program support.

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Geographic Focus

Where this funder awards grants

The organization says its work supports communities where NASCAR lives, works, and races. In 2024, the largest shares of grant dollars by recipient state went to North Carolina (14%), Florida (13%), Arizona (10%), South Dakota (9%), and Virginia (9%).

Grant Distribution by State

31states

Share of 2024 grant dollars across all 107 itemized grants.

Cities

PhoenixDaytona BeachJacksonMiamiRichmondAdrianCharlotteMooresvilleChicagoRandlemanRapid CityElmiraLouisvilleMartinsvilleNashvillePeoriaTempeAtlantaCocoa BeachConcord

Giving Over Time

Total grant dollars and number of grants per year

$0$1M$2M$3M39 grants2020 50 grants2021 77 grants2022 90 grants2023 107 grants2024

From 2020 to 2024, annual grant giving ranged from $1.1M (2020) to $2.3M (2024). In 2024 it made 107 grants totaling $2.3M.

Grant Insights

How this funder distributes its grants

Top Recipients

Top 10 recipients in 2024

Special Olympics South Dakota: $173KSpecial Olympics South Dakota$173KVictory Junction Gang Camp: $140KVictory Junction Gang Camp$140KAmerican National Red Cross: $120KAmerican National Red Cross$120KShriners Hospital for Children: $115KShriners Hospital for Children$115KHalifax Medical Center Foundation Inc: $101KHalifax Medical CenterFoundation Inc$101KFighter Country Foundation Inc: $100KFighter Country Foundation Inc$100KGod's Pit Crew Inc: $100KGod's Pit Crew Inc$100KYWCA Metropolitan Chicago: $100KYWCA Metropolitan Chicago$100KUnited Way of Volusia-Flagler Counties Inc: $60KUnited Way of Volusia-FlaglerCounties Inc$60KMotor Racing Outreach: $55KMotor Racing Outreach$55K

The largest 2024 recipient was Special Olympics South Dakota ($173K). Together the top 10 received $1.1M.

Grant Size Distribution

363 grants across all recorded years

317<$50K24$50–100K21$100–250K$250–500K1$500K–1M$1–5M$5M+

The most common grant size was under $50K: 317 grants of 363 (87%).

Giving History

Grant recipients and amounts by year

RecipientPurposeAmount
Special Olympics South Dakota Sioux Falls, SDProgram Support$172,521
Victory Junction Gang Camp Randleman, NCProgram Support$140,176
American National Red Cross Dallas, TXProgram Support$120,104
Shriners Hospital for Children St. Louis, MOProgram Support$115,100
Halifax Medical Center Foundation Inc Daytona Beach, FLProgram Support$101,000
Fighter Country Foundation Inc Goodyear, AZProgram Support$100,000
God's Pit Crew Inc Danville, VAProgram Support$100,000
YWCA Metropolitan Chicago Chicago, ILProgram Support$100,000
United Way of Volusia-Flagler Counties Inc Daytona Beach, FLProgram Support$60,460
Motor Racing Outreach Concord, NCProgram Support$55,442

Financial History

Multi-year comparison from IRS filings

Filing year Assets Revenue Expenses Grants
2024 $7,885,256 $5,303,865 $4,472,370 $2,348,380
2023 $7,053,779 $4,961,787 $4,195,721 $2,269,740
2022 $6,327,124 $3,918,753 $3,271,013 $1,766,149
Revenue
Expenses
Net Investment Income
$0$2M$4M$6M2020 2021 2022 2023 2024
Metric202420232022
Total Assets$7,885,256$7,053,779$6,327,124
Revenue$5,303,865$4,961,787$3,918,753
Expenses$4,472,370$4,195,721$3,271,013
Net Investment Income$389,565$340,509$71,882

Data update history

When this profile's IRS filing data changed on Grantable

  1. Updated Form 990 for fiscal year 2020 (received by the IRS October 29, 2021)
  2. Updated Form 990 for fiscal year 2021 (received by the IRS November 8, 2022)
  3. Updated Form 990 for fiscal year 2022 (received by the IRS September 5, 2023)
  4. Updated Form 990 for fiscal year 2023 (received by the IRS September 5, 2024)
  5. Updated Form 990 for fiscal year 2024 (received by the IRS August 25, 2025)
  6. IRS filings on file for fiscal years 2020–2024

Leadership & Key People

Leadership team and compensation from IRS filings

The 2024 filing listed Mike Helton as chairman and president; Jennifer France Bates as vice chairperson and secretary; Susan Schandel as treasurer and director; and Lesa Kennedy as vice chairperson and director. Other directors listed were Andrea Brimmer, Randy Dye, Harold Goodemote, Stu Grant, Hurley Haywood, and Peter Jung.

Motorsports Charities Inc is led by Nichole Krieger, Executive Director on every filing since 2020; 2 of 19 officers listed in 2024 are compensated.

Officers on the 2024 filing

  • Nichole Krieger

    Executive Director

    On filings since 2020

    40 hrs/week

    $154K (2020) → $247K (2024)

  • Mike Helton

    Chairman & President

    On filings since 2020

    2 hrs/week

    No compensation reported

  • Randy Dye

    Director

    On filings since 2020

    2 hrs/week

    $5K (2021) → $0 (2024)

  • Jennifer Quattrocchi

    Senior Director

    On filings since 2023

    40 hrs/week

    $113K (2023) → $121K (2024)

  • Charlie Lyedecker

    Director

    On filings since 2020

    2 hrs/week

    No compensation reported

  • Glenn Ritchey

    Director

    On filings since 2020

    2 hrs/week

    No compensation reported

  • Harold Goodemote

    Director

    On filings since 2020

    2 hrs/week

    No compensation reported

  • Katie Palmer

    Director

    On filings since 2020

    2 hrs/week

    No compensation reported

  • Lesa Kennedy

    Vice Chairperson & Director

    Vice Chairperson & Director → Vice Chairperson, 2021

    Vice Chairperson → Vice Chairperson & Director, 2022

    On filings since 2020

    2 hrs/week

    No compensation reported

  • Rusty Wallace

    Director

    On filings since 2020

    2 hrs/week

    No compensation reported

  • Stu Grant

    Director

    On filings since 2020

    2 hrs/week

    No compensation reported

  • Susan Schandel

    Treasurer & Director

    On filings since 2020

    4 hrs/week

    No compensation reported

  • Hurley Haywood

    Director

    On filings since 2021

    2 hrs/week

    No compensation reported

  • Jennifer Siegel

    Director

    On filings since 2021

    2 hrs/week

    No compensation reported

  • Larry Woodard

    Director

    On filings since 2021

    2 hrs/week

    No compensation reported

  • Peter Jung

    Director

    On filings since 2021

    2 hrs/week

    No compensation reported

  • Andrea Brimmer

    Director

    On filings since 2023

    2 hrs/week

    No compensation reported

  • Chris Rice

    Director

    On filings since 2023

    2 hrs/week

    No compensation reported

  • Jennifer France Bates

    Vice Chairperson & Secretary

    On filings since 2020

    2 hrs/week

    No compensation reported

Former officers (3)
  • Former: Peter Intermaggio (2020–2022) — Director
  • Former: Cynthia Archer (2020–2021) — Director
  • Former: Jill Gregory (2020) — Director

Data from IRS Form 990 filings, 2020–2024. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.

Compensation Overview

From 2024 IRS filing

Nichole Krieger — Executive Director: $247KNichole KriegerExecutive Director$247KJennifer Quattrocchi — Senior Director: $121KJennifer QuattrocchiSenior Director$121K

The highest reported compensation on the 2024 filing was $247K, to Nichole Krieger (Executive Director). 2 officers or directors reported compensation on that filing.

Contact

Mailing address: Tax Dept 53 PO Box 2875, Daytona Beach, FL 32120-2875
Phone: (386) 310-5885
Website: https://nascarfoundation.org

Frequently asked questions about Motorsports Charities Inc

How much does Motorsports Charities Inc give each year?

Motorsports Charities Inc gave $2.3M across 107 grants in 2024, according to its 2024 IRS Form 990. In 2023 it gave $2.3M across 90 grants.

What is Motorsports Charities Inc's typical grant size?

Motorsports Charities Inc's median grant in 2024 was $10,000, and its average grant was $21,947, across 107 grants on its 2024 IRS Form 990. Organizations receiving their first grant from Motorsports Charities Inc that year got $14K on average.

Where does Motorsports Charities Inc give grants?

Motorsports Charities Inc's top state is North Carolina, with 14% of the grant dollars itemized on its 2024 IRS Form 990. The next largest states were Florida (13%) and Arizona (10%). The most frequent recipient cities were Phoenix, AZ (8 grants), Daytona Beach, FL (5 grants), Jackson, MI (5 grants) and Richmond, VA (4 grants).

Does Motorsports Charities Inc give general operating support?

Not in 2024: none of the 107 grants with a stated purpose on Motorsports Charities Inc's 2024 IRS Form 990 were described as general or operating support. Recurring purposes include "Program Support" (107 grants).

Who are Motorsports Charities Inc's largest grantees?

Motorsports Charities Inc's largest 2024 grantees include Special Olympics South Dakota ($172,521), Victory Junction Gang Camp ($140,176) and American National Red Cross ($120,104), according to its 2024 IRS Form 990. Together they received 18% of its itemized 2024 grant dollars.

How large is Motorsports Charities Inc?

Motorsports Charities Inc reported $7.9M in total assets on its 2024 IRS Form 990. Its revenue that year was $5.3M.

What does Motorsports Charities Inc fund?

The organization’s stated mission is “to improve the lives of children who need it most in our NASCAR communities.” See mission & focus areas ↑

How do I apply for a grant from Motorsports Charities Inc?

Motorsports Charities Inc has no public application process in the sources Grantable reviewed. Check nascarfoundation.org for current guidelines, or contact the foundation directly before submitting a request.

What is Motorsports Charities Inc's EIN?

Motorsports Charities Inc's EIN (Employer Identification Number) is 30-0337745. IRS Form 990 filing data is available on this page for 2020–2024.

Data last updated September 2026. Sourced from IRS Form 990 filings. Research dossier generated September 2026.

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