Madison Advertising Federation Foundation
Madison Advertising Federation Foundation is a private foundation, based in Madison, WI. IRS filing data is available from 2019 through 2025. In 2025, it awarded 8 grants totaling $100K. Net investment income was $13K.
Madison Advertising Federation Foundation at a glance
In short: Madison Advertising Federation Foundation gave $100K across 8 grants in 2025 (avg $13K), mostly in Wisconsin. Source: 2025 IRS Form 990-PF.
- Annual giving (2025)
- $100,240
- +1722.5% vs 2024
- Grants made (2025)
- 8
- +33.3% vs 2024
- Average grant
- $12,530
- +1266.9% vs 2024
- Median grant
- $11,120
- Primary geography
- Wisconsin (100% of itemized 2025 grant dollars)
- Latest 990 filing
- Form 990-PF, 2025 View filing
Data from IRS Form 990-PF, 2025; updated September 2026.
Who Madison Advertising Federation Foundation funds
How this funder distributes its grants
Top Recipients
Top 3 recipients in 2025
The largest 2025 recipient was University of Wisconsin Foundation ($46K across 2 grants). Together the top 3 received $96K.
Organizations only. It also paid 4 individual scholarships ($4,000), which are not listed by name.
Grant Size Distribution
33 grants across all recorded years
The most common grant size was under $50K: 33 grants of 33 (100%).
Geographic Focus
Where this funder awards grants
Grant Distribution by State
Share of 2025 grant dollars across all 8 itemized grants.
Cities
How Madison Advertising Federation Foundation gives
- Giving grew 1571% from 2022 to 2025. Method
- In 2025 it paid out well above its IRS minimum distribution (the 5% rule). Method
From the foundation's IRS Form 990-PF filings. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2019 to 2025, annual grant giving ranged from $4K (2021) to $100K (2025). In 2025 it made 8 grants totaling $100K.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| University of Wisconsin Foundation Madison, WI | Sjmc madison advertising federation scholarship fund to support the school of journalism & mass communication | $25,000 |
| Madison College Foundation Madison, WI | The madison advertising federation foundation creative futures scholarship endowed fund | $25,000 |
| Edgewood College Madison, WI | Madison Advertising Federation Endowed Scholarship Fund | $25,000 |
| University of Wisconsin Foundation Madison, WI | Lsc madison advertising federation scholarship fund to support the college of agricultural and life sciences | $21,240 |
| 4 individual scholarships Recipients not named | — | $4,000 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Qualifying Distributions | Net Investment Income | Distributable Amount |
|---|---|---|---|---|---|---|---|---|
| 2025 | — | $15,754 | $105,926 | $100,240 | 8 | $104,465 | $12,794 | $4,175 |
| 2024 | $90,172 | $6,809 | $7,277 | $5,500 | 6 | $6,265 | $4,960 | $4,655 |
| 2023 | $90,640 | $-4,502 | $6,682 | $5,000 | 7 | $5,875 | $2,042 | $4,591 |
| 2022 | $101,824 | $7,533 | $6,201 | $6,000 | 7 | $6,000 | $7,357 | $5,053 |
| 2021 | $100,492 | $1,129 | $5,334 | $4,000 | 5 | — | $1,833 | $4,937 |
| 2020 | $104,697 | $6,545 | $7,924 | $6,500 | 7 | — | $5,870 | $4,801 |
| 2019 | $106,076 | $9,580 | $7,404 | $7,000 | 8 | — | $9,405 | $4,954 |
Under IRS private-foundation payout rules, Madison Advertising Federation Foundation reported a distributable amount of $4K for 2025 — the minimum it must pay out in qualifying distributions.
Leadership & Key People
Officers and directors from IRS filings
Madison Advertising Federation Foundation is led by Georgia Roeming, President on every filing since 2019; none of the 3 officers listed in 2025 report compensation.
Officers on the 2025 filing
Georgia Roeming
President
On filings since 2019
1 hr/week
No compensation reported
Michael Knapstein
Trustee
On filings since 2021
1 hr/week
No compensation reported
William Kennedy
Treasurer
On filings since 2019
1 hr/week
No compensation reported
Former officers (1)
- Former: Mike Knapstein (2019–2020) — Trustee
Data from IRS Form 990 filings, 2019–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Frequently asked questions about Madison Advertising Federation Foundation
How much does Madison Advertising Federation Foundation give each year?
Madison Advertising Federation Foundation gave $100K across 8 grants in 2025, according to its 2025 IRS Form 990-PF. In 2024 it gave $6K across 6 grants.
What is Madison Advertising Federation Foundation's typical grant size?
Madison Advertising Federation Foundation's median grant in 2025 was $11,120, and its average grant was $12,530, across 8 grants on its 2025 IRS Form 990-PF.
Where does Madison Advertising Federation Foundation give grants?
Madison Advertising Federation Foundation gives mostly in Wisconsin: 100% of the grant dollars itemized on its 2025 IRS Form 990-PF went to recipients there. The most frequent recipient cities were Madison, WI (4 grants).
Does Madison Advertising Federation Foundation give general operating support?
Not in 2025: none of the 8 grants with a stated purpose on Madison Advertising Federation Foundation's 2025 IRS Form 990-PF were described as general or operating support. Recurring purposes include "Scholarship" (4 grants).
Who are Madison Advertising Federation Foundation's largest grantees?
Madison Advertising Federation Foundation's largest 2025 grantees include University of Wisconsin Foundation ($46,240 across 2 grants), Madison College Foundation ($25,000) and Edgewood College ($25,000), according to its 2025 IRS Form 990-PF. It also paid 4 individual scholarships ($4,000), which are not listed by name. Together they received 96% of its itemized 2025 grant dollars.
How much is Madison Advertising Federation Foundation required to give away each year?
Private foundations must generally distribute about 5% of their assets annually. For 2025, Madison Advertising Federation Foundation reported a distributable amount of $4K on its IRS Form 990-PF — the minimum it must pay out in qualifying distributions.
What is Madison Advertising Federation Foundation's EIN?
Madison Advertising Federation Foundation's EIN (Employer Identification Number) is 39-1630870. IRS Form 990 filing data is available on this page for 2019–2025.
Data last updated September 2026. Sourced from IRS Form 990-PF filings.
Data update history
(8)
When this profile's IRS filing data changed on Grantable
- Updated Form 990-PF for fiscal year 2019 (received by the IRS June 5, 2020)
- Updated Form 990-PF for fiscal year 2020 (received by the IRS March 30, 2021)
- Updated Form 990-PF for fiscal year 2021 (received by the IRS May 13, 2022)
- Updated Form 990-PF for fiscal year 2022 (received by the IRS April 28, 2023)
- Updated Form 990-PF for fiscal year 2023 (received by the IRS May 14, 2024)
- Updated Form 990-PF for fiscal year 2024 (received by the IRS May 1, 2025)
- Updated Form 990-PF for fiscal year 2025 (received by the IRS October 10, 2025)
- IRS filings on file for fiscal years 2019–2025
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