Greater Rochester Visitors Association Inc
To advocate for appropriate destination development, investment, and increased community awareness, appreciation and support for the visitor industry.
Greater Rochester Visitors Association Inc at a glance
In short: Greater Rochester Visitors Association Inc gave $217K across 1 grant in 2025 (avg $217K), mostly in New York. Source: 2025 IRS Form 990.
- Annual giving (2025)
- $217,204
- +4.5% vs 2024
- Grants made (2025)
- 1
- +0.0% vs 2024
- Average grant
- $217,204
- +4.5% vs 2024
- Median grant
- $217,204
- Total assets
- $2,020,791
- +42.1% vs 2024
- Primary geography
- New York (100% of itemized 2025 grant dollars)
- Latest 990 filing
- Form 990, 2025 View filing
Data from IRS Form 990, 2025; updated September 2026.
Who Greater Rochester Visitors Association Inc funds
How this funder distributes its grants
Top Recipients
Top recipient in 2025
The largest 2025 recipient was RochesterFinger Lakes Film & Video Office Inc ($217K).
Grant Size Distribution
5 grants across all recorded years
The most common grant size was in the $100–250K range: 5 grants of 5 (100%).
Geographic Focus
Where this funder awards grants
Grant Distribution by State
Share of the 2025 grant dollars on its one itemized grant.
States
Cities
How Greater Rochester Visitors Association Inc gives
- Giving held roughly steady from 2022 to 2025 (+19%). Method
From the foundation's IRS Form 990 filings. Methodology.
Giving History
Giving Over Time
Total grant dollars and number of grants per year
From 2018 to 2025, annual grant giving ranged from $159K (2019) to $217K (2025). In 2025 it made 1 grant totaling $217K.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| RochesterFinger Lakes Film & Video Office Inc Rochester, NY | Funding for Operations | $217,204 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Net Investment Income |
|---|---|---|---|---|---|---|
| 2025 | $2,020,791 | $4,688,989 | $4,672,325 | $217,204 | 1 | $12,842 |
| 2024 | $1,422,523 | $4,148,908 | $4,495,882 | $207,822 | 1 | $34,342 |
| 2023 | $1,658,560 | $4,388,966 | $4,418,422 | $195,168 | 1 | $17,754 |
| 2022 | $1,939,370 | $4,057,276 | $4,019,134 | $182,037 | 1 | $436 |
| 2021 | $2,029,786 | $3,724,721 | $3,719,695 | $162,361 | 1 | $224 |
| 2020 | $1,943,387 | $3,279,599 | $3,266,896 | $161,145 | 1 | $146 |
| 2019 | $1,678,679 | $3,699,199 | $3,687,374 | $158,872 | 1 | $343 |
| 2018 | $1,745,912 | $3,577,185 | $3,574,862 | $158,972 | 1 | $275 |
About Greater Rochester Visitors Association Inc
Based on IRS filings
Greater Rochester Visitors Association Inc is a public charity, based in Rochester, NY. IRS filing data is available from 2018 through 2025. As of 2025, the organization holds $2.0M in total assets. In 2025, it awarded 1 grant totaling $217K. Net investment income was $13K.
Leadership & Key People
Officers and directors from IRS filings
Greater Rochester Visitors Association Inc is led by Donald Jeffries, President & CEO on every filing since 2018; 9 of 26 officers listed in 2025 are compensated.
Officers on the 2025 filing
Donald Jeffries
President & CEO
On filings since 2018
37.5 hrs/week
$206K (2018) → $275K (2025)
Bill Gunther
Chair
On filings since 2023
1 hr/week
No compensation reported
Jeanine Battermann
Vice President of Finance
Director of Finance → Vice President of Finance, 2019
On filings since 2018
37.5 hrs/week
$5K (2018) → $135K (2025)
Erin Kivel
Secretary
On filings since 2019
37.5 hrs/week
$31K (2019) → $55K (2025)
Wendy O'Duffy
Vice President of Sales
On filings since 2023
37.5 hrs/week
$109K (2023) → $118K (2025)
Greg LaDuca
Vice President of Industry
On filings since 2024
37.5 hrs/week
$126K (2024) → $133K (2025)
Amanda Fox
Vice President Event Services
New on the 2025 filing
37.5 hrs/week
$100K (2025)
Diana Keating
Vice President Marketing
New on the 2025 filing
37.5 hrs/week
$100K (2025)
Rich Mackey
Sales Manager
New on the 2025 filing
37.5 hrs/week
$102K (2025)
Tim James
Sales Manager
New on the 2025 filing
37.5 hrs/week
$104K (2025)
Bill Strassburg
Member
On filings since 2018
1 hr/week
No compensation reported
Bob Duffy
Member
On filings since 2018
1 hr/week
No compensation reported
Corey Dooley
Member
On filings since 2018
1 hr/week
No compensation reported
Craig F Curran
Member
On filings since 2018
1 hr/week
No compensation reported
Fran Antonelli
Vice Chair
Member → Vice Chair, 2019
On filings since 2018
1 hr/week
No compensation reported
Gregory Smith
Member
On filings since 2018
1 hr/week
No compensation reported
John Urlaub
Treasurer
On filings since 2018
1 hr/week
No compensation reported
Joseph Rulison
Member
On filings since 2018
1 hr/week
No compensation reported
Rob Norris
Member
On filings since 2018
1 hr/week
No compensation reported
Steve Dubnik
Member
On filings since 2018
1 hr/week
No compensation reported
Adam Bello
Member
On filings since 2020
1 hr/week
No compensation reported
Hillary Olson
Member
On filings since 2020
1 hr/week
No compensation reported
Jett Mehta
Member
On filings since 2020
1 hr/week
No compensation reported
Steve Hausmann
Member
On filings since 2020
1 hr/week
No compensation reported
Malik Evans
Member
On filings since 2022
1 hr/week
No compensation reported
Yversha Roman
Member
On filings since 2024
1 hr/week
No compensation reported
Former officers (14)
- Former: Rachel Laber-Pulvino (2024) — Vice President of Communications
- Former: Sabrina LaMar (2022–2023) — Member
- Former: K William Gunther (2018–2022) — Chair
- Former: Joe Carbone (2018–2021) — Member
- Former: Mayor Lovely Warren (2018–2021) — Member
- Former: Deidre Wetelainen (2018–2020) — Vice President of Sales
- Former: Barbara Wigderson (2018–2019) — CFO
- Former: Fred Grabosky (2018–2019) — Member
- Former: Greg Marshall (2018–2019) — Senior Vice President & Director of Marketing
- Former: Kate Bennett (2018–2019) — Vice Chair
- Former: Meredith Howie (2018–2019) — Secretary
- Former: Cheryl Dinolfo (2019) — Member
- Former: Cheryl Dinolfo County Executive (2018) — Member
- Former: Virginia Clark (2018) — Member
Data from IRS Form 990 filings, 2018–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2025 IRS filing
The highest reported compensation on the 2025 filing was $275K, to Donald Jeffries (President/CEO). 9 officers or directors reported compensation on that filing.
Frequently asked questions about Greater Rochester Visitors Association Inc
How much does Greater Rochester Visitors Association Inc give each year?
Greater Rochester Visitors Association Inc gave $217K across 1 grant in 2025, according to its 2025 IRS Form 990. In 2024 it gave $208K across 1 grant.
How large is Greater Rochester Visitors Association Inc?
Greater Rochester Visitors Association Inc reported $2.0M in total assets on its 2025 IRS Form 990. Its revenue that year was $4.7M.
Where does Greater Rochester Visitors Association Inc operate?
Greater Rochester Visitors Association Inc has awarded grants in New York.
What is Greater Rochester Visitors Association Inc's EIN?
Greater Rochester Visitors Association Inc's EIN (Employer Identification Number) is 16-0611680. IRS Form 990 filing data is available on this page for 2018–2025.
Data last updated September 2026. Sourced from IRS Form 990 filings.
Data update history
(9)
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2018 (received by the IRS October 28, 2019)
- Updated Form 990 for fiscal year 2019 (received by the IRS June 23, 2020)
- Updated Form 990 for fiscal year 2020 (received by the IRS May 12, 2021)
- Updated Form 990 for fiscal year 2021 (received by the IRS May 10, 2022)
- Updated Form 990 for fiscal year 2022 (received by the IRS May 12, 2023)
- Updated Form 990 for fiscal year 2023 (received by the IRS March 29, 2024)
- Updated Form 990 for fiscal year 2024 (received by the IRS April 25, 2025)
- Updated Form 990 for fiscal year 2025 (received by the IRS April 2, 2026)
- IRS filings on file for fiscal years 2018–2025
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Greater Rochester Visitors Association Inc down — hundreds of funders to go?