Better Business Bureau Inc
The organization's purpose is to promote and assist in maintaining truth, honesty and accuracy in advertising, selling and service practices and to help increase justified public confidence in the printed and spoken word of business. The organization also seeks to advocate and assist in maintaining fair competition among businesses and to promote integrity in the marketplace' in the spirit of self-regulation of private business in a free enterprise society and to inform and educate the public as to the difference between honest and legitimate advertising, selling and soliciting practices, and those which are misleading, dishonest and improper and to protect the public from being misled by persons using unfair advertising, selling or soliciting practices by all proper means, including rendering reports on request with respect to individual businesses and non-profit organizations.
Better Business Bureau Inc at a glance
- Total assets
- $2,558,968
- +6.5% vs 2024
- Revenue (2025)
- $2,731,001
- +0.5% vs 2024
- Net investment income (2025)
- $57,971
- +7.6% vs 2024
- Expenses (2025)
- $2,628,878
- +1.6% vs 2024
- Latest 990 filing
- Form 990, 2025 View filing
Data from IRS Form 990, 2025; updated September 2026.
Who Better Business Bureau Inc funds
How this funder distributes its grants
Grant Size Distribution
1 grant across all recorded years
The most common grant size was in the $250–500K range: 1 grant of 1 (100%).
Geographic Focus
Where this funder awards grants
Grant Distribution by State
States
Cities
Giving History
Giving Over Time
Total grant dollars and number of grants per year
In 2022 it made 1 grant totaling $407K.
Grants by year
Grant recipients and amounts by year
| Recipient | Purpose | Amount |
|---|---|---|
| Better Business Bureau Consumer Education Fund Inc Louisville, KY | Consumer Education | $406,989 |
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Financial History
Multi-year comparison from IRS filings
| Filing year | Total Assets | Revenue | Expenses | Grants paid | Grants | Net Investment Income |
|---|---|---|---|---|---|---|
| 2025 | $2,558,968 | $2,731,001 | $2,628,878 | — | — | $57,971 |
| 2024 | $2,403,453 | $2,717,709 | $2,588,435 | — | — | $53,898 |
| 2023 | $2,220,472 | $2,651,218 | $2,586,043 | — | — | $27,437 |
| 2022 | $2,097,065 | $2,184,560 | $2,471,385 | $406,989 | 1 | $9,218 |
| 2021 | $2,008,041 | $2,354,713 | $1,915,557 | — | — | $109,696 |
| 2020 | $1,659,944 | $2,216,956 | $1,941,806 | — | — | $16,080 |
| 2019 | $1,361,655 | $2,370,197 | $2,127,872 | — | — | $18,492 |
About Better Business Bureau Inc
Based on IRS filings
Better Business Bureau Inc is a public charity, based in Louisville, KY. IRS filing data is available from 2019 through 2025. As of 2025, the organization holds $2.6M in total assets. Net investment income was $58K.
Leadership & Key People
Officers and directors from IRS filings
Better Business Bureau Inc is led by Reanna Smith-Hamblin, President & CEO on every filing since 2019; 1 of 24 officers listed in 2025 is compensated.
Officers on the 2025 filing
Reanna Smith-Hamblin
President & CEO
On filings since 2019
40 hrs/week
$132K (2019) → $187K (2025)
Chris Taylor
Chair
Secretary → Director, 2024
Director → Chair, 2025
On filings since 2019
1 hr/week
No compensation reported
Samuel L. Cilone Jr.
Director
Director → Chair, 2023
Chair → Director, 2025
On filings since 2019
1 hr/week
No compensation reported
Wayne Turchetta
Director
On filings since 2019
1 hr/week
No compensation reported
Aaron McGahee
Director
On filings since 2021
1 hr/week
No compensation reported
Tim Denham
Director
On filings since 2022
1 hr/week
No compensation reported
Blaine Adams
Director
On filings since 2023
1 hr/week
No compensation reported
Deja Downey
Director
On filings since 2023
1 hr/week
No compensation reported
Israel Cuenca
Director
On filings since 2023
1 hr/week
No compensation reported
Paul Thompson
Director
On filings since 2023
1 hr/week
No compensation reported
Rob Watson
Director
On filings since 2023
1 hr/week
No compensation reported
Charles Hutchins
Director
On filings since 2024
1 hr/week
No compensation reported
Kelley Troutman
Director
On filings since 2024
1 hr/week
No compensation reported
Mary Mullins
Director
On filings since 2024
1 hr/week
No compensation reported
Melissa Marvel
Director
On filings since 2024
1 hr/week
No compensation reported
Samantha Mennie
Director
On filings since 2024
1 hr/week
No compensation reported
Sean Ramey
Director
On filings since 2024
1 hr/week
No compensation reported
Aaron Lowe
Director
New on the 2025 filing
1 hr/week
No compensation reported
Amy Letke
Director
New on the 2025 filing
1 hr/week
No compensation reported
Keniedra Hargrove
Director
New on the 2025 filing
1 hr/week
No compensation reported
Mark Hogg
Director
New on the 2025 filing
1 hr/week
No compensation reported
Mark Lericos
Director
New on the 2025 filing
1 hr/week
No compensation reported
Mark Turner
Treasurer
On filings since 2020
1 hr/week
No compensation reported
Wende Cosby
Secretary
Director → Secretary, 2024
On filings since 2021
1 hr/week
No compensation reported
Former officers (18)
- Former: Jeff Elder (2022–2024) — Director
- Former: Paula Hunter (2023–2024) — Director
- Former: Dave Vogel (2019–2023) — Director
- Former: Krysteen Cissell (2019–2023) — Director
- Former: Lonny Powell (2020–2023) — Director
- Former: Deana Karem (2023) — Director
- Former: Cindy Effinger (2019–2022) — Director
- Former: Kartik Kamat (2019–2022) — Director
- Former: Kathy Knotts (2019–2022) — Secretary
- Former: Lynn Welch (2022) — Director
- Former: James Reynolds (2019–2021) — Director
- Former: Jan Gordon (2019–2021) — Director
- Former: Janet Gruenberg (2020–2021) — Director
- Former: Chlise Robinson (2019–2020) — Director
- Former: Cindy Seiler Reichert (2019) — Director
- Former: Donald Dc Storm (2019) — Treasurer
- Former: Melvyn Little Jr. (2019) — Director
- Former: Vern Eswine (2019) — Immediate Past Chair
Data from IRS Form 990 filings, 2019–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.
Compensation Overview
From 2025 IRS filing
The highest reported compensation on the 2025 filing was $187K, to Reanna Smith-Hamblin (President/CEO).
Frequently asked questions about Better Business Bureau Inc
How large is Better Business Bureau Inc?
Better Business Bureau Inc reported $2.6M in total assets on its 2025 IRS Form 990. Its revenue that year was $2.7M.
Where does Better Business Bureau Inc operate?
Better Business Bureau Inc has awarded grants in Kentucky.
What is Better Business Bureau Inc's EIN?
Better Business Bureau Inc's EIN (Employer Identification Number) is 61-0417092. IRS Form 990 filing data is available on this page for 2019–2025.
Data last updated September 2026. Sourced from IRS Form 990 filings.
Data update history
(3)
When this profile's IRS filing data changed on Grantable
- Updated Form 990 for fiscal year 2022 (received by the IRS August 10, 2023)
- Added Form 990 for fiscal year 2019 (received by the IRS April 29, 2020)
- Added Form 990 for fiscal year 2025 (received by the IRS July 6, 2026)
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