Alliance for Choice in Education

Public charity · Grantmaker Greenwood Village, CO EIN: 84-1531066

The organization's mission is to advance k-12 educational freedom, with a focus on securing financial support for families so they may access the quality education of their choice.

Alliance for Choice in Education at a glance

In short: Alliance for Choice in Education gave $4.9M across 1 grant in 2025 (avg $4.9M), mostly in Colorado. Source: 2025 IRS Form 990.

Annual giving (2025)
$4,948,000
Grants made (2025)
1
Average grant
$4,948,000
Median grant
$4,948,000
Total assets
$93,852,248
+7.7% vs 2024
Primary geography
Colorado (100% of itemized 2025 grant dollars)
Latest 990 filing
Form 990, 2025 View filing

Data from IRS Form 990, 2025; updated September 2026.

Who Alliance for Choice in Education funds

How this funder distributes its grants

Top Recipients

Top recipient in 2025

Ace Services: $4.9MAce Services$4.9M

The largest 2025 recipient was Ace Services ($4.9M).

Grant Size Distribution

8 grants across all recorded years

3<$50K2$50–100K$100–250K2$250–500K$500K–1M1$1–5M$5M+

The most common grant size was under $50K: 3 grants of 8 (38%).

Geographic Focus

Where this funder awards grants

Grant Distribution by State

4states

Share of the 2025 grant dollars on its one itemized grant.

Cities

AshlandGreenwood VillageBrowningDenerJacksonKansas City

Giving History

Giving Over Time

Total grant dollars and number of grants per year

$0$2M$4M$6M2 grants2020 5 grants2021 0 grants2023 0 grants2024 1 grant2025

From 2020 to 2025, annual grant giving ranged from $100K (2020) to $4.9M (2025). In 2025 it made 1 grant totaling $4.9M.

Grants by year

Grant recipients and amounts by year

RecipientPurposeAmount
Ace Services Greenwood Village, COProgram Support$4,948,000
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Financial History

Multi-year comparison from IRS filings

Figures from IRS filings, by filing year
Filing yearTotal AssetsRevenueExpensesGrants paidGrantsNet Investment Income
2025$93,852,248$75,419,889$70,423,424$4,948,0001$3,190,637
2024$87,152,979$59,484,336$58,143,149——$2,772,830
2023$86,558,830$54,763,355$41,127,193——$982,375
2021$60,249,872$34,038,450$27,320,020$598,0005$69,124
2020$54,754,743$37,731,548$24,398,808$100,0002$180,632

About Alliance for Choice in Education

Based on IRS filings

Alliance for Choice in Education is a public charity focused on Education, based in Greenwood Village, CO. IRS filing data is available from 2020 through 2025. As of 2025, the organization holds $93.9M in total assets. In 2025, it awarded 1 grant totaling $4.9M. Net investment income was $3.2M.

Focus Areas

Leadership & Key People

Officers and directors from IRS filings

Alliance for Choice in Education is led by Norton Rainey, CEO since 2023 (on filings since 2020); 8 of 19 officers listed in 2025 are compensated.

Officers on the 2025 filing

  • Norton Rainey

    CEO

    President & CEO → CEO, 2023

    On filings since 2020

    50 hrs/week

    $415K (2020) → $559K (2025)

  • Jason Difraia

    President

    On filings since 2023

    45 hrs/week

    $117K (2023) → $468K (2025)

  • Melissa Landry

    President & Louisiana

    On filings since 2023

    45 hrs/week

    $200K (2023) → $224K (2025)

  • Jon Lineberger

    President Texas

    New on the 2025 filing

    45 hrs/week

    $327K (2025)

  • Joe Smith

    Chairman

    Chair → Chairman, 2021

    On filings since 2020

    1 hr/week

    No compensation reported

  • Bert Williams

    Director

    On filings since 2020

    1 hr/week

    No compensation reported

  • Liz Wright

    Director

    Vice Chair → Director, 2021

    On filings since 2020

    1 hr/week

    No compensation reported

  • Mike Ward

    Director

    On filings since 2020

    1 hr/week

    No compensation reported

  • Eric Koeplin

    Director

    On filings since 2021

    1 hr/week

    No compensation reported

  • Deborah Flora

    Director

    On filings since 2023

    1 hr/week

    No compensation reported

  • Rick Schmitz

    Director

    On filings since 2023

    1 hr/week

    No compensation reported

  • Natasha Harris

    Director

    On filings since 2024

    1 hr/week

    No compensation reported

  • Brittani O'Brien

    Vice President of Development

    Vice President of Development Co → Vice President of Development, 2023

    On filings since 2021

    45 hrs/week

    $146K (2021) → $200K (2025)

  • Erik Billinger

    Chief Development Officer

    Vice President of Development Co → Western Regional President, 2023

    Western Regional President → Chief Development Officer, 2025

    On filings since 2021

    45 hrs/week

    $129K (2021) → $304K (2025)

  • Mike Pritchard

    Chief Financial Officer

    On filings since 2024

    40 hrs/week

    $185K (2024) → $318K (2025)

  • Mark McLaughlin

    Chief Technology Officer

    New on the 2025 filing

    45 hrs/week

    $191K (2025)

  • Matt Turner

    Secretary

    Director → Secretary, 2021

    On filings since 2020

    1 hr/week

    No compensation reported

  • Lisa Walsh

    Vice Chairman

    On filings since 2021

    1 hr/week

    No compensation reported

  • Scott McLean

    Treasurer

    Director → Treasurer, 2024

    On filings since 2023

    1 hr/week

    No compensation reported

Former officers (19)
  • Former: Karen Farrand (2021–2024) — Former Chief Financial Officer
  • Former: Mike Coleman (2023–2024) — Chief Program Officer
  • Former: Roger Pattinson (2024) — Chief Development Officer
  • Former: Jerry Sommer (2020–2023) — Director
  • Former: Sharon Rogers (2020–2023) — Vice President of Development & Houston
  • Former: Tom Zanecchia (2020–2023) — Treasurer
  • Former: Alex Cranberg (2021–2023) — Director
  • Former: Arthur Dupre (2020–2021) — Vice President of Development & Louisiana
  • Former: Gina Dimatteo (2020–2021) — Chief Financial Officer
  • Former: Jonathan Tee (2020–2021) — Chief Operating Officer
  • Former: Lindsay Brown (2020–2021) — Director
  • Former: David Vande Castille (2021) — Chief Operating Officer
  • Former: Jr Holland (2021) — Vice President of Development & Dallas
  • Former: Anne McCarthy (2020) — Director
  • Former: Brittani Johnson (2020) — Vice President of Development & Co
  • Former: Chris Smith (2020) — Director
  • Former: John Oliver (2020) — Chief Program Officer
  • Former: Phillip Smith (2020) — Chief Marketing Officer
  • Former: Shea Treadway (2020) — Director

Data from IRS Form 990 filings, 2020–2025. "On filings since" is the earliest filing we hold that lists the person; hours are average hours per week as reported.

Compensation Overview

From 2025 IRS filing

Norton Rainey — CEO: $559KNorton RaineyCEO$559KJason Difraia — President: $468KJason DifraiaPresident$468KJon Lineberger — President. Texas: $327KJon LinebergerPresident. Texas$327KMike Pritchard — Chief Financial Officer: $318KMike PritchardChief Financial Officer$318KErik Billinger — Chief Development Officer: $304KErik BillingerChief Development Officer$304KMelissa Landry — President, Louisiana: $224KMelissa LandryPresident, Louisiana$224KBrittani O'Brien — VP of Development, CO: $200KBrittani O'BrienVP of Development, CO$200KMark McLaughlin — Chief Technology Officer: $191KMark McLaughlinChief Technology Officer$191K

The highest reported compensation on the 2025 filing was $559K, to Norton Rainey (CEO). 8 officers or directors reported compensation on that filing.

Frequently asked questions about Alliance for Choice in Education

How much does Alliance for Choice in Education give each year?

Alliance for Choice in Education gave $4.9M across 1 grant in 2025, according to its 2025 IRS Form 990.

How large is Alliance for Choice in Education?

Alliance for Choice in Education reported $93.9M in total assets on its 2025 IRS Form 990. Its revenue that year was $75.4M.

What is Alliance for Choice in Education?

Alliance for Choice in Education is a public charity focused on Education, based in Greenwood Village, CO. It holds $93.9M in total assets as of 2025.

Where does Alliance for Choice in Education operate?

Alliance for Choice in Education has awarded grants in Colorado, Missouri, Montana, Wyoming.

What is Alliance for Choice in Education's EIN?

Alliance for Choice in Education's EIN (Employer Identification Number) is 84-1531066. IRS Form 990 filing data is available on this page for 2020–2025.

Data last updated September 2026. Sourced from IRS Form 990 filings.

Data update history

(4)

When this profile's IRS filing data changed on Grantable

  1. Updated Form 990 for fiscal year 2020 (received by the IRS October 15, 2021)
  2. Updated Form 990 for fiscal year 2021 (received by the IRS August 24, 2022)
  3. Added Form 990 for fiscal year 2025 (received by the IRS May 14, 2026)
  4. IRS filings on file for fiscal years 2020–2024

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Figures come from Alliance for Choice in Education's IRS filings (methodology). AI-written summaries, news items and logos are not covered by the open licence. Spot an error? Email hello@grantable.co.

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