Web Development and Social Media Marketing Support RFP

Web Development and Social Media Marketing Support RFP

Issued by: Recycle Hawaiʻi – Hawaiʻi Youth Clean Stream Campaign & Waste-to-Wealth Initiative

Geographic Scope: Hawaiʻi Island, Hawaiʻi

Program Focus: Digital presence enhancement for EPA-funded Recycling Education & Outreach (REO) Youth Program

Overview

Recycle Hawaiʻi is seeking proposals from qualified consultants or firms to provide web development and social media marketing services. This RFP may result in a single contract awarded to one contractor capable of delivering both services or split between two specialized contractors.

About the Program

The Hawaiʻi Youth Clean Stream Campaign and Waste-to-Wealth Initiative is a three-year, youth-led effort funded by the EPA Recycling Education & Outreach (REO) Grant Program. In partnership with Kaʻū Global Learning Lab, Recycle Hawaiʻi employs local high school students to design, lead, and implement recycling education projects.

Program Components:

Youth Leadership & Training: Student cohorts trained in media production, event organizing, public speaking, and recycling education

Community Engagement: Organizing outreach campaigns, paid digital ad campaigns, classroom workshops, and Zero Waste Collection Events across Hawaiʻi Island

Waste-to-Wealth Tracking: Highlighting and tracking local waste diversion efforts and data

Digital Storytelling: Student-driven media campaigns using video, graphics, and social media

Scope of Work

#### Social Media Marketing Consultant

Assist in setting up and configuring a Meta Ads account

Integrate and connect all program social media accounts (Facebook, Instagram, TikTok, YouTube, etc.)

Optimize Hootsuite (or similar platform) for scheduling, monitoring, and analytics

Develop workflows in tandem with RH staff for youth integration, enabling students to plan, schedule, and post content consistently

Provide training to students and staff to ensure long-term sustainability of the system

Support development of paid and organic campaigns to amplify youth-created content

#### Web Development Consultant

Redesign the program webpage to improve usability, aesthetics, and storytelling

Add real-time waste tracking graphics/icons that visualize recycling and diversion progress

Integrate the website with social media feeds and fundraising pages

Build student-friendly workflows and assist with tutorials for updating the website with new program data, media, and announcements

Ensure website security, accessibility, and mobile responsiveness

Deliverables

• A fully functional, student-accessible program webpage redesign
• Real-time waste tracking display integrated into the webpage
• Connected and optimized social media accounts with clear workflows for posting and scheduling
• Meta Ads Account fully operational and linked to all program social media handles
• Training sessions and documentation for youth/staff
• At least one month of post-implementation support if needed

Budget

Maximum budget: $10,000. Proposals may cover both service areas (web + social) or one area only. Proposals over $10,000 will not be accepted.

Contact Information

Email: program@recyclehawaii.org Contact: Justin Canelas Organization Address: Recycle Hawaii, P.O. Box 4445, Hilo HI, 96720

Nondiscrimination Policy

It is the policy of RECYCLE HAWAIÍ to not discriminate on the basis of race, color, national origin, age, sex, disability, sexual orientation, or marital status in administration of its programs or activities.