Web Development and Social Media Marketing Support RFP

Issued by: Recycle Hawaiʻi – Hawaiʻi Youth Clean Stream Campaign & Waste-to-Wealth Initiative

Geographic Scope: Hawaiʻi Island, Hawaiʻi

Program Focus: Digital presence enhancement for EPA-funded Recycling Education & Outreach (REO) Youth Program

Recycle Hawaiʻi is seeking proposals from qualified consultants or firms to provide web development and social media marketing services. This RFP may result in a single contract awarded to one contractor capable of delivering both services or split between two specialized contractors.

About the Program

The Hawaiʻi Youth Clean Stream Campaign and Waste-to-Wealth Initiative is a three-year, youth-led effort funded by the EPA Recycling Education & Outreach (REO) Grant Program. In partnership with Kaʻū Global Learning Lab, Recycle Hawaiʻi employs local high school students to design, lead, and implement recycling education projects.

Program Components:

• Youth Leadership & Training: Student cohorts trained in media production, event organizing, public speaking, and recycling education
• Community Engagement: Organizing outreach campaigns, paid digital ad campaigns, classroom workshops, and Zero Waste Collection Events across Hawaiʻi Island
• Waste-to-Wealth Tracking: Highlighting and tracking local waste diversion efforts and data
• Digital Storytelling: Student-driven media campaigns using video, graphics, and social media

Social Media Marketing Consultant

• Assist in setting up and configuring a Meta Ads account
• Integrate and connect all program social media accounts (Facebook, Instagram, TikTok, YouTube, etc.)
• Optimize Hootsuite (or similar platform) for scheduling, monitoring, and analytics
• Develop workflows in tandem with RH staff for youth integration, enabling students to plan, schedule, and post content consistently
• Provide training to students and staff to ensure long-term sustainability of the system
• Support development of paid and organic campaigns to amplify youth-created content

Web Development Consultant

• Redesign the program webpage to improve usability, aesthetics, and storytelling
• Add real-time waste tracking graphics/icons that visualize recycling and diversion progress
• Integrate the website with social media feeds and fundraising pages
• Build student-friendly workflows and assist with tutorials for updating the website with new program data, media, and announcements
• Ensure website security, accessibility, and mobile responsiveness

Deliverables

• A fully functional, student-accessible program webpage redesign
• Real-time waste tracking display integrated into the webpage
• Connected and optimized social media accounts with clear workflows for posting and scheduling
• Meta Ads Account fully operational and linked to all program social media handles
• Training sessions and documentation for youth/staff
• At least one month of post-implementation support if needed

Budget

Maximum budget: $10,000. Proposals may cover both service areas (web + social) or one area only. Proposals over $10,000 will not be accepted.

Contact Information

Organization Address: Recycle Hawaii, P.O. Box 4445, Hilo HI, 96720

Nondiscrimination Policy

It is the policy of RECYCLE HAWAIÍ to not discriminate on the basis of race, color, national origin, age, sex, disability, sexual orientation, or marital status in administration of its programs or activities.

Proposal Submission Instructions

Format: PDF format

Submission Method: Email

Email Address: program@recyclehawaii.org

Subject Line: Proposal – Web Development and Social Media Marketing

Contact: Justin Canelas

Required Proposal Contents

1. Cover Letter outlining interest and approach
2. Portfolio of past work (websites, campaigns, youth training, etc.)
3. Client references (minimum of two)
4. A brief description of why your organization/consultancy is best aligned with the program's mission
5. Proposed budget breakdown (web development, social media, or both)
6. Timeline of implementation with major milestones

Evaluation Criteria

Proposals will be evaluated based on:

• Demonstrated relevant experience and past performance (30%)
• Quality and creativity of portfolio (25%)
• Ability to provide student-centered workflows and training (15%)
• Alignment with mission and values (15%)
• Proposed budget and timeline feasibility (15%)

Timeline

• RFP Release Date: August 28, 2025
• Proposal Submission Deadline: September 19, 2025
• Selection & Notification: September 26, 2025
• Project Start: October 1, 2025
• Initial Deliverables Completed: November 1, 2025