Funding Amount

Up to $30,000

Deadline

Rolling / Open

Grant Type

foundation

Overview

Tourism Sustainability Grant Program

Funder: State of Washington Tourism (Washington Tourism Alliance)

Geographic Scope: Washington State, all 11 regional destinations

Program Type: Competitive grant program

Focus Areas:

  • New festivals and events

  • Tourism infrastructure

  • Outdoor recreation projects

  • Business and creative districts

  • Main Street associations

  • Trailhead and accessibility enhancements

  • Signage upgrades

  • Strategic planning

  • Downtown beautification

  • Marketing initiatives

  • Economic impact studies
  • Eligibility:

  • Washington-based tourism stakeholders

  • Destination marketing organizations (DMOs)

  • Local governments

  • Nonprofit organizations

  • Tourism businesses and associations
  • Award Details:

  • Maximum request: Up to $30,000 per application

  • Highly competitive

  • $125,000 awarded in 2023 round (9 recipients)

  • $270,000 awarded in 2022 round (25 recipients)
  • Requirements:

  • Complete detailed application with project objectives, longevity, and budget

  • Applicants strongly encouraged to match grant request with cash or in-kind contributions

  • Collaboration with local destination marketing organizations and industry partners encouraged

  • Grant funds must be expended by August 1 (typically year of award)

  • Grantees must submit evaluation of grant project by October 1 (typically year following award)
  • Contact: State of Washington Tourism

    Website: industry.stateofwatourism.com

    How to Apply

    Application Process

    1. Complete detailed grant application including:
    - Project objectives
    - Project longevity/timeline
    - Detailed budget
    - Description of how project meets program eligibility criteria

    2. Application evaluation:
    - Reviewed by committee of industry experts
    - Competitive selection process

    3. Submission requirements:
    - Applications submitted to State of Washington Tourism
    - Applications evaluated on project quality, feasibility, and alignment with program goals

    4. Post-award requirements:
    - Expend grant funds by August 1 of designated year
    - Submit evaluation of project outcomes by October 1 of following year

    5. Encouraged items (not required):
    - Match portion of grant with cash or in-kind contributions
    - Partner with local destination marketing organizations
    - Collaborate with regional industry partners

    What Washington Tourism Alliance actually gave

    Source: IRS Form 990-PF, 2024

    Grants in 2024
    67
    Total given
    $1.81M
    Median grant
    $20K
    Range
    $7,500–$82K
    • By dollars: Washington 100%. Top recipient cities: Bellingham, WA; Seattle, WA; Port Angeles, WA.
    • 0% of grants with a stated purpose were for general or operating support.

    Example grants

    • Visit Issaquah · Issaquah, WA

      Shoulder season video and photography initiative, paragliding festival professional…

      $82K

    • Washington Filmworks · Seattle, WA

      Creating collateral for tourism and film and outreach to tribal communities to develop…

      $75K

    • Economic Alliance of Lewis County · Chehalis, WA

      Rural tourism research & data and tourism regeneration

      $65K

    • Kittitas County Chamber of Commerce · Ellensburg, WA

      Arts & culture, rtmp, and rural tourism research & data

      $61K

    • Visit Tri Cities · Kennewick, WA

      Sports incentivization grant

      $60K

    IRS Form 990-PF, 2024. Amounts as reported by the funder. Full 990 history →

    Focus Areas & Funding Uses

    Fields of Work

    travel-tourismcommunity-developmentnonprofits

    Categories

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