How much funding does Synchrony Pillars Project Grant provide?

The listing does not state a funding amount. Check the funder's announcement for specifics.

When is the deadline for Synchrony Pillars Project Grant?

The funder has not published a deadline for this grant.

Who is eligible for Synchrony Pillars Project Grant?

Eligible applicants: Small businesses whose principal place of business is in the fifty (50) United States or its Territories, including D. Not funded: Previous Synchrony Pillars Project winners are also not eligible to enter or win the Contest; Void where prohibited by law and subject to all federal, state, and local laws.

How often is Synchrony Pillars Project Grant offered?

Synchrony Pillars Project Grant accepts applications on a rolling basis.

Synchrony Pillars Project Grant

Synchrony Foundation

Foundation Small Business Grants

Funding Amount

Not stated

Deadline

Deadline not published

Grant Type

Foundation

Deadline history & next window

Cycle: Rolling — applications accepted year-round
Tracked since: April 2026

From the program guidelines: “…during the Contest Period \[small businesses are defined as having thirty (30) or fewer full-time, year-round employees\]”

Can we apply?

Check your organization against each line. Taken from the listing; confirm with the funder's guidelines.

Eligible organizations

Small businesses whose principal place of business is in the fifty (50) United States or its Territories, including D

Other requirements

_You can learn more about this opportunity by visiting the funder's [website](https://www.synchronybusiness.com/pillars/index.html)._
Eligible Entrants who are enrolled with Synchrony Bank must be in good standing at the time of entry and prize award to be considered eligible
Complete "Rules & Eligibility Requirements" can be found [here.](https://rules.dja.com/pillars2023/)

Not eligible / not funded

Not eligible: Previous Synchrony Pillars Project winners are also not eligible to enter or win the Contest
Not eligible: Void where prohibited by law and subject to all federal, state, and local laws

Overview

Synchrony Pillars Project Grant

The Synchrony Pillars Project Grant is a way for SYNCHRONY to recognize small business owners who propel their communities and businesses forward. The Pillars Project will award a total of 10 grants as outlined in the official rules.

Recipients of The Synchrony Pillars Project Grant will receive:

$10,000 grant for the award recipient to put towards the digital transformation of their business
Small Business Prize Pack, including a Sponsor-specified tablet with case, Pin, and Trophy, and a Pillars Project Small Business Digital Toolkit
Custom-created video asset including a video profile for each Pillars Project winner
Three (3) hours of Synchrony consulting/coaching services (in areas such as digital marketing, website development, point of sale best practices, social media, paid media, CRM tools, Cybersecurity tools and recruitment tools)

Synchrony Industries:

Automotive
Electronics & Appliances
Flooring
Hardware
Heating & AC
Home Furnishings
Home Improvement
Jewelry
Music
Outdoor Power Equipment
Powersports
Sewing & Vacuums
Sporting Goods
Trailers

Eligibility

_You can learn more about this opportunity by visiting the funder's website._

The Contest is open only to small businesses whose principal place of business is in the fifty (50) United States or its Territories, including D.C. and Puerto Rico, and are enrolled as Merchants accepting a Synchrony credit card, installment sale financing program or meet eligibility to become such a Merchant, during the Contest Period \[small businesses are defined as having thirty (30) or fewer full-time, year-round employees\]
Eligible Entrants who are enrolled with Synchrony Bank must be in good standing at the time of entry and prize award to be considered eligible.
Complete "Rules & Eligibility Requirements" can be found here.

Ineligibility

Previous Synchrony Pillars Project winners are also not eligible to enter or win the Contest. Void where prohibited by law and subject to all federal, state, and local laws.

What Synchrony Foundation actually gave

Source: IRS Form 990-PF, 2024

Grants in 2024: 394
Total given: $20.52M
Median grant: $10K
Range: $150–$2.62M

By dollars: Connecticut 22%, New York 17%, South Carolina 13%. Top recipient cities: New York, NY; Charlotte, NC; Chicago, IL.
>99% of grants with a stated purpose were for general or operating support.
32% of recipients were new grantees, not repeat recipients.

Example grants

The Blackbaud Giving Fund · Charleston, SC

Employee matching gifts

$2.62M
Oneten Coalition Inc · Montclair, NJ

Funding supports general operations and programming

$1.13M
University of Connecticut Foundation · Storrs, CT

Funding supports general operations and programming

$1.05M
District Arts & Education · New Haven, CT

Funding supports general operations and programming

$1M
The Knowledge House · Bronx, NY

Funding supports general operations and programming

$900K