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Real Life Stories Program

The Life Fund

Foundation Annual

Funding Amount

Not stated

Deadline

Deadline not published

Grant Type

Foundation

Deadline history & next window

Cycle
Annual
Tracked since
April 2026

Source: the cycle recorded on this listing. Confirm dates with the funder.

Can we apply?

Check your organization against each line. Taken from the listing; confirm with the funder's guidelines.

Eligible organizations

  • Life Insurance – Death Benefits (individual and/or workplace): Family or business whose financial situation was aided by death benefits
  • Disability or Long-Term Care Insurance (individual and/or workplace): Individual who became disabled/ill or needed long-term care services and maintained quality of life through benefits
  • Individual Life Insurance – Cash Values or Living Benefits or Critical Illness Rider: Family or business that utilized policy's cash values, living benefits, or critical illness rider
  • Annuity: Individual currently benefiting from an annuity

Other requirements

  • Anyone can submit (financial professionals, clients, home office employees)
  • Must include an insurance policy or annuity to be eligible
  • Claim filed within past 5 years preferred (story should involve claim being paid and/or benefits accessed within past 10 years)
  • Highly recommended to include involvement of active financial professional or team member

Overview

An annual program presented by Life Happens that recognizes and shares real-life stories illustrating how insurance (life, disability, long-term care) and annuities help individuals, families, and businesses navigate difficult financial times.

Purpose: Educational awareness program designed to help consumers make smart insurance decisions to safeguard their families' financial futures by featuring compelling real-world examples.

Geographic Scope: United States

Eligible Story Categories:

  1. Life Insurance – Death Benefits (individual and/or workplace): Family or business whose financial situation was aided by death benefits
  2. Disability or Long-Term Care Insurance (individual and/or workplace): Individual who became disabled/ill or needed long-term care services and maintained quality of life through benefits
  3. Individual Life Insurance – Cash Values or Living Benefits or Critical Illness Rider: Family or business that utilized policy's cash values, living benefits, or critical illness rider
  4. Annuity: Individual currently benefiting from an annuity

Eligibility:

  • Anyone can submit (financial professionals, clients, home office employees)
  • Must include an insurance policy or annuity to be eligible
  • Claim filed within past 5 years preferred (story should involve claim being paid and/or benefits accessed within past 10 years)
  • Highly recommended to include involvement of active financial professional or team member
  • Story must be original

What They Don't Fund:

  • This is not a funding program; it's a recognition and storytelling program
  • No monetary awards are provided

Selection & Judging:

  • Stories reviewed by internal Life Happens staff knowledgeable about insurance industry
  • Judged primarily on compelling nature of stories and demonstration of role/value of insurance or annuity
  • Exceptional service by financial professional is important
  • Life Happens reserves right to disqualify entries deemed inappropriate, offensive, or infringing third-party rights
  • Decisions final and binding

Participant Requirements:

  • Selected stories will be featured in public educational awareness campaigns
  • May include: professionally written story with photography, exclusive videos, social-media graphics, possible public speaking presentations, other collateral
  • Both financial professionals and clients may be invited to join Speaker's Bureau
  • Participants must sign consent, release forms, and liability release/affidavit of eligibility within 5 business days of selection
  • Participants responsible for all federal, state, local income and applicable taxes
  • All submissions become property of Life Happens
  • Life Happens reserves right to publicize stories in national, regional, and local media

Contact Information:

  • Connor Dolby, Program Manager: cdolby@lifehappens.org
  • Website: lifehappens.org/real-life-stories-application/

How to Apply

Application Process

Submission Format: Essay or video format

How to Apply:

  1. Fill out online application form at lifehappens.org/reallife
  2. Include written essay OR video submission
  3. Submit directly through online portal

Required Information:
Applicants should summarize their story and, if possible, provide:

  • Demographics
  • How much coverage beneficiary received (figures won't be included in publication)
  • Types of policies purchased
  • How proceeds were used
  • Real names of all participants (required for publication)

Important Notes:

  • You do not need to be a great writer – the story is what counts
  • Submissions accepted in essay or video format
  • No cost to enter
  • All entries receive written confirmation of receipt
  • Incomplete, illegible, mutilated, or improperly transmitted entries deemed null and void

Alternative Submission:

  • Phone submission available: Schedule time with Real Life Stories program manager Connor Dolby for assistance

Post-Selection Process (if chosen):

  • 2-day video and photography production scheduled
  • Life Happens works with all participants to capture story
  • Participants must sign consent and release forms within 5 business days
  • If forms not provided within deadline, alternate recipient selected

Content Created:

  • Videos
  • Flyers
  • Email templates
  • Social-media graphics
  • Possible public speaking engagements

Contact for Questions:

  • Connor Dolby: cdolby@lifehappens.org

What The Life Fund actually gave

Source: IRS Form 990, 2024

Grants in 2024
17
Total given
$201K
Median grant
$10K
Range
$6,250–$18K
  • By dollars: California 20%, Georgia 12%, Tennessee 12%. Top recipient cities: Nashville, TN; Los Angeles, CA; Orem, UT.
  • 0% of grants with a stated purpose were for general or operating support.

Example grants

  • Utah Valley University · Orem, UT

    Life lessons

    $18K

  • University of California Irvine · Irvine, CA

    Life lessons

    $15K

  • Paine College · Augusta, GA

    Life lessons

    $15K

  • Tennessee State University · Nashville, TN

    Life lessons

    $15K

  • University of California Los Angeles · Los Angeles, CA

    Life lessons

    $15K

IRS Form 990, 2024. Amounts as reported by the funder. Full 990 history →
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