Real Life Stories Program
Funding Amount
Not stated
Deadline
Deadline not published
Grant Type
Foundation
Deadline history & next window
- Cycle
- Annual
- Tracked since
- April 2026
Source: the cycle recorded on this listing. Confirm dates with the funder.
Can we apply?
Check your organization against each line. Taken from the listing; confirm with the funder's guidelines.
Eligible organizations
- Life Insurance – Death Benefits (individual and/or workplace): Family or business whose financial situation was aided by death benefits
- Disability or Long-Term Care Insurance (individual and/or workplace): Individual who became disabled/ill or needed long-term care services and maintained quality of life through benefits
- Individual Life Insurance – Cash Values or Living Benefits or Critical Illness Rider: Family or business that utilized policy's cash values, living benefits, or critical illness rider
- Annuity: Individual currently benefiting from an annuity
Other requirements
- Anyone can submit (financial professionals, clients, home office employees)
- Must include an insurance policy or annuity to be eligible
- Claim filed within past 5 years preferred (story should involve claim being paid and/or benefits accessed within past 10 years)
- Highly recommended to include involvement of active financial professional or team member
Overview
An annual program presented by Life Happens that recognizes and shares real-life stories illustrating how insurance (life, disability, long-term care) and annuities help individuals, families, and businesses navigate difficult financial times.
Purpose: Educational awareness program designed to help consumers make smart insurance decisions to safeguard their families' financial futures by featuring compelling real-world examples.
Geographic Scope: United States
Eligible Story Categories:
- Life Insurance – Death Benefits (individual and/or workplace): Family or business whose financial situation was aided by death benefits
- Disability or Long-Term Care Insurance (individual and/or workplace): Individual who became disabled/ill or needed long-term care services and maintained quality of life through benefits
- Individual Life Insurance – Cash Values or Living Benefits or Critical Illness Rider: Family or business that utilized policy's cash values, living benefits, or critical illness rider
- Annuity: Individual currently benefiting from an annuity
Eligibility:
- Anyone can submit (financial professionals, clients, home office employees)
- Must include an insurance policy or annuity to be eligible
- Claim filed within past 5 years preferred (story should involve claim being paid and/or benefits accessed within past 10 years)
- Highly recommended to include involvement of active financial professional or team member
- Story must be original
What They Don't Fund:
- This is not a funding program; it's a recognition and storytelling program
- No monetary awards are provided
Selection & Judging:
- Stories reviewed by internal Life Happens staff knowledgeable about insurance industry
- Judged primarily on compelling nature of stories and demonstration of role/value of insurance or annuity
- Exceptional service by financial professional is important
- Life Happens reserves right to disqualify entries deemed inappropriate, offensive, or infringing third-party rights
- Decisions final and binding
Participant Requirements:
- Selected stories will be featured in public educational awareness campaigns
- May include: professionally written story with photography, exclusive videos, social-media graphics, possible public speaking presentations, other collateral
- Both financial professionals and clients may be invited to join Speaker's Bureau
- Participants must sign consent, release forms, and liability release/affidavit of eligibility within 5 business days of selection
- Participants responsible for all federal, state, local income and applicable taxes
- All submissions become property of Life Happens
- Life Happens reserves right to publicize stories in national, regional, and local media
Contact Information:
- Connor Dolby, Program Manager: cdolby@lifehappens.org
- Website: lifehappens.org/real-life-stories-application/
How to Apply
Application Process
Submission Format: Essay or video format
How to Apply:
- Fill out online application form at lifehappens.org/reallife
- Include written essay OR video submission
- Submit directly through online portal
Required Information:
Applicants should summarize their story and, if possible, provide:
- Demographics
- How much coverage beneficiary received (figures won't be included in publication)
- Types of policies purchased
- How proceeds were used
- Real names of all participants (required for publication)
Important Notes:
- You do not need to be a great writer – the story is what counts
- Submissions accepted in essay or video format
- No cost to enter
- All entries receive written confirmation of receipt
- Incomplete, illegible, mutilated, or improperly transmitted entries deemed null and void
Alternative Submission:
- Phone submission available: Schedule time with Real Life Stories program manager Connor Dolby for assistance
Post-Selection Process (if chosen):
- 2-day video and photography production scheduled
- Life Happens works with all participants to capture story
- Participants must sign consent and release forms within 5 business days
- If forms not provided within deadline, alternate recipient selected
Content Created:
- Videos
- Flyers
- Email templates
- Social-media graphics
- Possible public speaking engagements
Contact for Questions:
- Connor Dolby: cdolby@lifehappens.org
What The Life Fund actually gave
Source: IRS Form 990, 2024
- Grants in 2024
- 17
- Total given
- $201K
- Median grant
- $10K
- Range
- $6,250–$18K
- By dollars: California 20%, Georgia 12%, Tennessee 12%. Top recipient cities: Nashville, TN; Los Angeles, CA; Orem, UT.
- 0% of grants with a stated purpose were for general or operating support.
Example grants
Utah Valley University · Orem, UT
Life lessons
$18K
University of California Irvine · Irvine, CA
Life lessons
$15K
Paine College · Augusta, GA
Life lessons
$15K
Tennessee State University · Nashville, TN
Life lessons
$15K
University of California Los Angeles · Los Angeles, CA
Life lessons
$15K
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