Funding Amount

$10,000 - $500,000+

Deadline

Rolling / Open

Grant Type

foundation

Overview

Helping Heroes

Status: Active grant program (by invitation only)

Geographic Scope: Nationwide (United States)

Focus Areas:

  • Service dog programs for veterans

  • Therapy and working animal programs

  • Organizations that train shelter pets into service and companion dogs for veterans

  • Support for military and contract working dogs retirement

  • Programs serving post-traumatic stress disorder (PTSD) and traumatic brain injury (TBI) support
  • Award Structure:

  • Example: 50 organizations received $500,000+ in 2024 (averaging $10,000+ per organization)

  • Total investment since 2009: $18 million

  • Grants support organizations training shelter dogs to serve veterans and first responders
  • Eligibility:

  • Service, therapy, and working animal organizations

  • Organizations that transform shelter pets into service dogs

  • Programs supporting veterans, military personnel, and first responders

  • Organizations providing no-cost or subsidized service dog training
  • Selection: By invitation only. Eligible organizations will be contacted with instructions.

    Impact Areas:

  • Reduces anxiety, depression, and PTSD symptoms

  • Improves sleep quality for veterans

  • Helps with Traumatic Brain Injury (TBI) recovery

  • Provides emotional support and sense of belonging
  • Contact: petcolove.org

    How to Apply

    How to Apply

    Important: This grant cycle is by invitation only.

    1. If your organization is eligible, Petco Love will reach out directly with instructions
    2. No unsolicited applications accepted
    3. Monitor petcolove.org for announcements

    Eligibility Indicators:

  • Organization must work with service dogs, therapy dogs, or working animals

  • Must partner with or support veterans, military personnel, or first responders

  • Should have demonstrated track record in animal training and placement
  • What They Fund:

  • Service dog training programs

  • Shelter dog rescue and training for veterans

  • Programs addressing PTSD, TBI, and mental health support

  • Dog retirement programs for military working dogs
  • Contact: petcolove.org for more information

    Focus Areas & Funding Uses

    Fields of Work

    veteransmental-healthanimal-rescue

    Categories

    Browse similar grants by category

    Related Grants

    Similar grants from this funder and related organizations

    Ready to apply for Helping Heroes?

    Grantable helps you assess fit, draft narratives, and track deadlines — so you can submit stronger applications, faster.