Community Impact Grants- Digital Marketing

The Community Impact Grants for Digital Marketing support nonprofits in enhancing their online presence through expert marketing services. Organizations can receive up to 45 hours of assistance, including brand audits, content creation, social media strategies, and SEO guidance. This initiative aims to amplify nonprofit missions, attract volunteers, and encourage donations. Eligible entities must serve specific counties in Wisconsin. A commitment of 1-2 hours per week is required, along with potential co-investment from the applicant.

Nonprofits can apply for support from digital marketing experts retained by the Community Foundation to employ online marketing tactics to amplify your mission, encourage donations, attract volunteers, and help your organization grow. Participating organizations will receive a brand audit and recommendations to help identify and prioritize opportunities for improvement along with up to 45 hours of service provision.
Potential services include:
Brand Audit and Strategy Development: Conduct a thorough assessment of your nonprofit’s current position and develop a strategic roadmap to align digital marketing efforts with your organization’s goals and values.Content Creation. Create and publish high-quality digital content like testimonials, blog posts, videos, or graphics based on the message you want to convey and the audience.Email Marketing. Develop an email marketing strategy including creation of email or online newsletter templates, personalized messaging, and content to strategically nurture relationships and educate stakeholders.Social Media Strategy. Determine the best social media platforms for your organization and build a content calendar.Search Engine Optimization. Implement on-page and off-page tactics for your website to gain visibility in search engine results and in turn grow organic traffic.Website Recommendations. An audit of your website and recommendations for improvements and updates.
Services will be provided over a 4-month period. A minimum time commitment of 1-2 hours a week is required for all participating nonprofits. A small co-investment from your organization may also be required.
Purpose
To employ online marketing tactics to amplify nonprofits’ missions, encourage donations, attract volunteers, and help organizations grow.

Eligibility

Tax-exempt organizations including charitable, scientific, social service, educational and religious organizations described in § 501(c)(3) of the IRS tax code, as well as government agencies, are eligible to apply for grants.Organizations that are not public charities may apply through a fiscal sponsor.Organizations must serve residents of Winnebago County, Waushara County, Green Lake County, and/or the City of Ripon

Ineligibility

What we do not fundExpenses incurred before the grant award
Annual fund drives, fundraising events or endowment-building campaigns
Debt reduction or retirement
Religious organizations for sacramental or theological purposes