ASSET Grant Program
Funding Amount
Up to US $5,000
Deadline
Deadline not published
Grant Type
Foundation
Overview
The ASSET Grant Program, developed in partnership with United Way of Greater St. Louis, provides vital financial education and asset building opportunities for low-income families with children. It aims to enhance financial literacy through goal setting, personalized counseling, and comprehensive coaching, including a savings match of $300. Supported by generous donations from Stifel Bank, U.S. Bank, and Wells Fargo, the program empowers families to achieve their financial goals and improve their overall economic stability.
Background
The ASSET program is focused on financial education and asset building for low-income families with children. It is designed to help increase financial knowledge, attitudes, and behaviors, with critical information, tools, support, and the opportunity to take action to set and achieve financial goals. The ASSET program is delivered in partnership with United Way of Greater St. Louis staff and volunteer financial coaches and is made possible through generous donations from Stifel Bank, U.S. Bank, and Wells Fargo.
The program includes 5 key components:
- Goal setting
- 10 hours of financial education
- One-on-one budget and credit counseling
- Financial coaching
- Savings match of $300 (to be paid toward a debt or deposited into an education savings account)
What United Way of Greater St Louis Inc actually gave
Source: IRS Form 990, 2025
- Grants in 2025
- 294
- Total given
- $47.83M
- Median grant
- $79K
- Range
- $5,305–$2.1M
- By dollars: Missouri 84%, Illinois 10%, California 3%. Top recipient cities: St. Louis, MO; St Charles, MO; Alton, IL.
- 0% of grants with a stated purpose were for general or operating support.
- 18% of recipients were new grantees, not repeat recipients.
Example grants
Urban League of Metropolitan St Louis · St Louis, MO
CCS-Community Stability and Crisis Response; AWD-Community Stability and Crisis…
$2.1M
American Red Cross of Eastern Missouri · St Louis, MO
AWD-Community Stability and Crisis Response; ALL-Community Stability and Crisis Response
$1.6M
Provident Inc · St Louis, MO
CCS-Health and Well-being; ALL-Community Stability and Crisis Response; ALL-Health and…
$1.5M
Boy Scouts of America Inc Greater St Louis Area Council · St Louis, MO
CCS-Early Childhood and Youth Services; ALL-Early Childhood and Youth Services;…
$1.3M
Entertainment Industry Foundation · Los Angeles, CA
CCS-Community Stability and Crisis Response
$1.21M
Focus Areas & Funding Uses
Fields of Work
- Nonprofits
- Workforce development
- Economic services
Categories
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