Subpart E: Cost principles 2024 Uniform Guidance · effective Oct 1, 2024

2 CFR 200.467: Selling and marketing costs

2 CFR 200.467 sets one requirement for organizations that receive federal grants and cooperative agreements. Applies when you build your application and budget, and to every cost you charge after award.

Shows up in your application: Budget: other direct costsProject narrative

What 2 CFR 200.467 requires

1. Allowable costs

What you must do

Costs of selling and marketing the organization's own products or services are unallowable unless they qualify as allowable advertising/public-relations costs under § 200.421 AND are necessary to meet the requirements of the federal award.

When it applies

Marketing, sales, business-development, or brand-promotion lines in the budget.

Budget: other direct costsProject narrative
Grantable compliance database

Ask how 2 CFR 200.467 applies to your application

Upload the funding notice and your draft budget or narrative, and ask. Grantable answers from its compliance database of federal, agency and state rules, with citations.

Sections 2 CFR 200.467 refers to

Regulation text of 2 CFR 200.467

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Costs of selling and marketing any products or services of the recipient or subrecipient are unallowable unless they are allowed under § 200.421 and are necessary to meet the requirements of the Federal award.

Source: eCFR · checked Sep 17, 2026

Questions about 2 CFR 200.467

What does 2 CFR 200.467 require?

Costs of selling and marketing the organization's own products or services are unallowable unless they qualify as allowable advertising/public-relations costs under § 200.421 AND are necessary to meet the requirements of the federal award.

When does 2 CFR 200.467 apply?

Marketing, sales, business-development, or brand-promotion lines in the budget.

Plain-English summaries for information only, not legal advice. Always check the regulation text, your award terms and your agency’s guidance.