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Bright Design Challenge

NASF Foundation

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Rolling / Open

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foundation

Overview

Bright Design Challenge

Funder: NASF/AESF Foundation

Partner Institution: College for Creative Studies (CCS), Detroit, Michigan

Geographic Scope: Detroit, Michigan (college-based program)

Focus Areas:

  • Automotive design

  • Surface finishing and material applications

  • Product design and innovation

  • Identity/branding through surface finishes

  • Sustainable design concepts

  • Advanced mobility and transportation design

    • Program Overview:
    Annual design challenge sponsored by NASF/AESF Foundation in collaboration with College for Creative Studies. The program invites students to reimagine conventions in their industry context, focusing on the creative and expressive potential of surface finishes.

    2018 Program Details:

  • Theme: "Advancing Identity for the Next Automotive Era"

  • Focus: Reimagining automotive identity for fully electric and autonomous vehicles (2025-2035)

  • Instructor: Associate Professor Raphael Zammit, MFA Chair of Transportation Design

  • Semester: Spring 2018

  • Participants: 8 students

    • Course Objectives:

  • Create new conventions of identity on brand and vehicular levels through materiality, color, texture, pattern, and form expressed through surface finishes

  • Employ "aesthetic messaging" to elevate surface finishes beyond styling into communicative language devices

  • Create visually compelling video animations highlighting surface concepts

    • 2018 Winners:

  • 1st Place: Sung Hyun Kim

  • 2nd Place: Won Choi

  • 3rd Place: Zinan Nui

  • Honorable Mentions: Yeong-soo Choi, Deven Khatri

    • How to Apply

    Application Process

    Specific application details not provided in available content. To apply:

    1. Contact: College for Creative Studies, Detroit, Michigan or NASF Foundation
    2. Eligibility: Likely limited to enrolled students at College for Creative Studies
    3. Process: Program appears to be integrated into course curriculum, taught each semester
    4. Submission: Student work includes design concepts and video animations

    Contact Information:
    NASF Foundation
    National Press Building, 529 14th Street NW, Suite 1280, Washington, DC 20045
    +1 (202) 591-2454

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