American Association of Advertising
THE 4A'S WAS ESTABLISHED IN 1917 TO PROMOTE, ADVANCE, AND DEFEND THE INTERESTS OF OUR MEMBER AGENCIES, EMPLOYEES AND THE ADVERTISING AND MARKETING INDUSTRIES OVERALL. TODAY THE ORGANIZATION SERVES MORE THAN 600 MEMBER AGENCIES ACROSS 1,200 OFFICES (CONTINUED ON SCHEDULE O).
Financial Overview
From 2024 IRS Form 990-PF · View filing
Total Assets
$21.4M
-13.1% YoY
Annual Giving
$25K
-29.8% YoY
Grant Count
1
-50.0% YoY
Avg Grant Size
$25K
+40.4% YoY
About American Association of Advertising
Based on IRS filings
American Association of Advertising is a nonprofit organization, based in NEW YORK, NY. IRS filing data is available from 2020 through 2024. As of 2024, the organization holds $21.4M in total assets. In 2024, it awarded 1 grants totaling $25K. Net investment income was $1.7M.
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Geographic Focus
Where this funder awards grants
Grant Distribution by State
States
Cities
Financial History
Multi-year comparison from IRS filings
| Metric | 2024 | 2023 | 2022 |
|---|---|---|---|
| Total Assets | $21,397,392 | $24,626,095 | $18,840,338 |
| Revenue | $19,455,856 | $18,201,629 | $16,325,912 |
| Expenses | $18,993,401 | $18,404,814 | $15,855,341 |
| Qualifying Distributions | — | — | — |
| Net Investment Income | $1,650,509 | $1,060,641 | $2,080,183 |
| Distributable Amount | — | — | — |
Giving Over Time
Total grant dollars and number of grants per year
Grant Insights
How this funder distributes its grants
Top Recipients
Top 1 recipients in 2024
Grant Size Distribution
9 grants across all recorded years
Giving History
Grant recipients and amounts by year
Among its reported 2024 grants, the largest include The Advertising Council Inc ($25,000).
| Recipient | Purpose | Amount |
|---|---|---|
| THE ADVERTISING COUNCIL INC NEW YORK, NY | SUPPORT OF THE ADVERTISING COUNCIL | $25,000 |
Leadership & Key People
Officers and directors from IRS filings
Compensation Overview
From 2024 IRS filing
From 2024 filing
| Name | Title | Hours | Compensation |
|---|---|---|---|
| MARLA KAPLOWITZ | PRESIDENT & CEO | 40 | $936,120 |
| SHARON NAPIER | CHAIR | 1 | — |
| BARRY WACKSMAN | IMMEDIATE PAST CHAIR | 1 | — |
| ABBEY KLAASSEN | VICE CHAIR | 1 | — |
| VITA HARRIS | VICE CHAIR (AS OF 04/23) | 1 | — |
| CHRISTINE FRUECHTE | SECRETARY/TREASURER | 1 | — |
| AMANI DUNCAN | DIRECTOR-AT-LARGE (THRU 04/23) | 1 | — |
| AMBER GUILD | DIRECTOR-AT-LARGE (AS OF 04/23) | 1 | — |
| ANGELA STEELE | DIRECTOR-AT-LARGE | 1 | — |
| CHRISTOPH BECKER | DIRECTOR-AT-LARGE (THRU 04/23) | 1 | — |
| DEVIKA BULCHANDANI | DIRECTOR-AT-LARGE (THRU 04/23) | 1 | — |
| GINA SMITH | DIRECTOR-AT-LARGE (AS OF 04/23) | 1 | — |
| HELEN LIN | DIRECTOR-AT-LARGE | 1 | — |
| JASON GAIKOWSKI | DIRECTOR-AT-LARGE & CX COUNCIL | 1 | — |
| JOE MAGLIO | DIRECTOR-AT-LARGE | 1 | — |
| KATE MACNEVIN | DIRECTOR-AT-LARGE | 1 | — |
| LAURA MANESS | DIRECTOR-AT-LARGE | 1 | — |
| MATT HARRINGTON | DIRECTOR-AT-LARGE (AS OF 04/23) | 1 | — |
| MEGAN PAGLIUCA | DIRECTOR-AT-LARGE (THRU 04/23) | 1 | — |
| ROB SCHWARTZ | DIRECTOR-AT-LARGE | 1 | — |
| STEVE WILLIAMS | DIRECTOR-AT-LARGE & MLC CHAIR | 1 | — |
| TIM MALEENY | DIRECTOR-AT-LARGE (AS OF 04/23) | 1 | — |
| ANGELA TENUTA | CENTRAL REGION DIR. (AS OF 04/23) | 1 | — |
| JEFF KING | CENTRAL REGION DIRECTOR | 1 | — |
| KAREN SEAMEN | CENTRAL REGION DIR. (THRU 08/23) | 1 | — |
| MARK BACHMANN | CENTRAL REGION DIR. (THRU 04/23) | 1 | — |
| ANDREW GRAFF | EASTERN REGION DIRECTOR | 1 | — |
| DAISY EXPOSITO | EASTERN REGION DIRECTOR | 1 | — |
| DAVID ANGELO | EASTERN REGION DIRECTOR | 1 | — |
| KYLE ALLEN | SOUTHERN REGION DIRECTOR | 1 | — |
| SHARI DAY | SOUTHERN REGION DIR. (AS OF 04/23) | 1 | — |
| MICHELLE HEADLEY | SOUTHERN REGION DIRECTOR | 1 | — |
| RICHARD WARD | SOUTHERN REGION DIR. (THRU 04/23) | 1 | — |
| AARON WALTON | WESTERN REGION DIRECTOR | 1 | — |
| ERIC JOHNSON | WESTERN REGION DIR. (THRU 04/23) | 1 | — |
| JOHN GALLEGOS | WESTERN REGION DIRECTOR | 1 | — |
| KAREN HUNT | WESTERN REGION DIR. (AS OF 04/23) | 1 | — |
| JAMES O'DONNELL | EVP FINANCE/TREASURER | 45 | $322,357 |
| ALISON PEPPER | EVP GOVERNMENT RELATIONS | 45 | $472,733 |
| MOLLIE ROSEN | EVP STRATEGY, INSIGHT, INNOVATION | 45 | $474,474 |
| ANN RUBIN | EVP, MARKETING, COMM. & EVENTS | 45 | $306,511 |
| TAHLISHA WILLIAMS 10-22-1223 | EVP, TALENT, EQUITY & LEAR. SOLUTIONS | 20 | $312,304 |
| ADAM COTUMACCIO | CHIEF OPERATING OFFICER | 45 | $519,204 |
| JUAN C SUAREZ | EVP MED HOLDING COMPANIES & GROWTH | 45 | $385,866 |
| GREGORY WALKER | EVP MED INDEP. AGENCIES & RETENTION | 45 | $419,612 |
| ASHWINI KARANDIKAR | EVP MEDIA, TECH & DATA | 45 | $501,820 |
| KRISTINA BARRETT 0423-0623 | VP MARKETING & COMMUNICATIONS | 45 | $31,234 |
| RUPA RAMAN AS OF 0823 | VP MARKETING & COMMUNICATIONS | 45 | $56,398 |
| KIRA LACKS AS OF 1123 | VP, EVENTS & CONFERENCES | 45 | $20,947 |
| ROBERT DUFFY AS OF 1223 | VP, WEBSITE STRATEGY, CONTENT, & OP. | 45 | $5,019 |
| MATTHEW KASINDORF | SVP BUSINESS INTELLIGENCE & INSIGHT | 45 | $262,261 |
| DAVID-ANTHONY POWELL | SVP MEMBER ENGAGE & DEV., CENT. REG. | 45 | $205,547 |
| MARK CAMPANELLA | SVP, ENTERPRISE TECH & DEVELOPMENT | 45 | $284,957 |
| KEVIN FREEMORE | SVP MEDIA, TECH & DATA | 45 | $257,755 |
| NICOLE RIZZO | SVP, BUSINESS INTELLIGENCE & INSIGHT | 45 | $276,048 |
Frequently Asked Questions
How large is American Association of Advertising?
As of 2024, American Association of Advertising holds $21.4M in total assets with $19.5M in annual revenue. It awarded 1 grants totaling $25K in 2024.
Where does American Association of Advertising operate?
American Association of Advertising has awarded grants in California, New York.
What size grants does American Association of Advertising award?
In 2024, American Association of Advertising awarded 1 grants totaling $25K — an average of about $25K per grant, based on its IRS Form 990 filings.
What is American Association of Advertising's EIN?
American Association of Advertising's EIN (Employer Identification Number) is 13-1621786. IRS Form 990 filing data is available on this page for 2020–2024.
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Data last updated April 2026. Sourced from IRS Form 990-PF filings.
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