Just Keep Livin Foundation
The Just Keep Livin Foundation is a 501(c)(3) nonprofit organization headquartered in Sherman Oaks, California. Founded by Camila and Matthew McConaughey, the foundation operates after-school fitness and wellness programs in 45 inner city high schools across the United States. The organization serves over 3,000 students in 17 cities, providing access to fitness coaches and health experts in Title 1 schools where students might not otherwise have opportunities to learn about the connection between body and mind.
Financial Overview
From 2024 IRS Form 990-PF · View filing
Total Assets
$16.8M
+34.5% YoY
Annual Giving
$1.7M
+9.4% YoY
Grant Count
48
+17.1% YoY
Avg Grant Size
$35K
-6.6% YoY
Mission & Focus Areas
The Just Keep Livin Foundation is dedicated to empowering high school students by providing them with the tools to lead active lives and make healthy choices for a better future.
Primary Program: After-school fitness and wellness programs that encourage students to make positive life choices through exercise, teamwork, gratitude, nutrition, and community service. The foundation operates on the principle of "prevention so we don't have to cure later in life."
Target Population: Students in Title 1 high schools with large concentrations of at-risk and low-income students. These schools often have dropout rates as high as 50%, with 83% of students eligible for free or reduced lunch.
Reported Outcomes:
- 95% of participating students get more exercise since joining the program
- 94% of students make healthier choices since joining the program
- 83% saw an increase in gratitude shown in their daily lives
- 70% experienced improved self-esteem
- Participants show improvements in grades, attendance, and behavior
Grantmaking
The foundation makes grants to support school safety and wellness initiatives. Typical grant awards range from $6,000 to $746,000.
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Geographic Focus
Where this funder awards grants
The foundation operates in 17 cities across multiple states, with particular presence in California, Texas, and Louisiana.
Grant Distribution by State
States
Cities
Financial History
Multi-year comparison from IRS filings
As of 2023:
- Total Assets: $12.5 million
- Total Revenue: $7.5 million
- Total Expenses: $4.5 million
- Total Liabilities: $158,000
- Annual Giving: $1.9 million (based on 2024 filing)
Staffing: 12 employees (as of most recent data)
Rating: Four-Star rating with 93% overall score
| Metric | 2024 | 2023 | 2022 |
|---|---|---|---|
| Total Assets | $16,773,769 | $12,471,896 | $9,030,447 |
| Revenue | $8,992,561 | $7,496,134 | $5,272,128 |
| Expenses | $5,273,463 | $4,505,428 | $4,349,154 |
| Qualifying Distributions | — | — | — |
| Net Investment Income | $-3,175 | $268,093 | $387,387 |
| Distributable Amount | — | — | — |
Giving Over Time
Total grant dollars and number of grants per year
Grant Insights
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2024
Grant Size Distribution
230 grants across all recorded years
Giving History
Grant recipients and amounts by year
No grants recorded for .
Leadership & Key People
Leadership team and compensation from IRS filings
- Founders: Camila and Matthew McConaughey
- Board Members: Jim Toth (Member, Board of Trustees)
- Staff: Kelly Mickel (Director of Special Projects)
Compensation Overview
From 2024 IRS filing
From 2024 filing
| Name | Title | Hours | Compensation |
|---|---|---|---|
| MATTHEW MCCONAUGHEY | FOUNDER AND CEO | 2 | — |
| CAMILA MCCONAUGHEY | CO-FOUNDER | 2 | — |
| BLAINE LOURD | CO-CEO | 4 | — |
| JIM TOTH | DIRECTOR | 1 | — |
| RICK GEORGE | DIRECTOR | 1 | — |
| ROBIN BERMAN | DIRECTOR | 1 | — |
| MARIA GUIRREZN WATSON | DIRECTOR | 1.5 | — |
| MARKEITH WEST | DIRECTOR | 1.5 | — |
| SHANNON MABREY ROTENBERG | EXECUTIVE DIRECTOR | 40 | $259,176 |
| LEON CLAYBORNE | PROGRAM MANAGER | 40 | $152,596 |
| JENNIFER RIZZO | PROGRAM DIRECTOR | 40 | $166,294 |
| DIANA MONTENEGRO | SENIOR SCHOLARSHIP ADMINISTRATOR | 40 | $113,000 |
Recent News & Activity
Recent developments and announcements
The foundation launched the Greenlights Grant Initiative in partnership with the American Association of School Administrators (AASA) to make schools and students safer. Uvalde CISD received a $1 million grant through this initiative for safety and trauma recovery initiatives in November 2024.
Uvalde CISD awarded $1 million grant for safety, trauma recovery ...Subject Areas
Focus areas based on grantmaking activity
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Data last updated April 2026. Sourced from IRS Form 990-PF filings. Research dossier generated April 2026.
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