Wisconsin Rural Opportunities Foundation

MADISON, WI EIN: 39-0857592

Wisconsin Rural Opportunities Foundation Inc. is a private foundation based in Fitchburg, Wisconsin, dedicated to fostering vitality in rural Wisconsin. Established in 1934 and granted tax-exempt status in September 1996, the organization primarily advances its mission through educational scholarships and program support awards.

Financial Overview

From 2025 IRS Form 990-PF · View filing

Total Assets

Annual Giving

$219K

-0.9% YoY

Grant Count

25

-28.6% YoY

Avg Grant Size

$9K

+38.8% YoY

Research compiled by Grantable AI from public sources. Last updated April 2026.

Mission & Focus Areas

Mission: To foster vitality in rural Wisconsin.

The foundation's primary focus areas include:

  • Post-secondary Education Scholarships: Comprehensive scholarship and program support awards for students from rural Wisconsin pursuing academic goals across multiple educational pathways
  • Agricultural Education: Support for students in schools and colleges of agriculture and natural resources through UW-System institutions
  • Technical and Vocational Training: Funding for two-year programs, short courses (such as the UW-Madison Farm & Industry Short Course Program), and Wisconsin Vocational Technical System programs in traditional agricultural and biotechnology fields
  • Healthcare Education: Support for nursing and medical field students
  • Rural Economic Development: Improvement of health care services, cultural experiences, and support of the rural economic base
  • Higher Education Access: Contributions to donor-advised funds supporting higher education for rural Wisconsin students

Grantmaking

The foundation provides both individual scholarships and institutional grants:

Grant Range

** Typical awards range from $150 to $126,000

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Geographic Focus

Where this funder awards grants

Primary giving focus is in Wisconsin, with some activity extending to Ohio and Indiana.

Grant Distribution by State

3states

Cities

ALGOMAAMHERSTASHLANDBLOOMERBLOOMINGTONBOWLERCLAYTONCLEVELANDDEERBROOKEAU CLAIREEAU CLARIEFERRYVILLEFON DU LACGLEN HAVENGRANTONGREEN BAYHATLEYHIGHLANDINDIANAPOLISJANESVILLE

Financial History

Multi-year comparison from IRS filings

  • Total Assets: $6,454,480 (most recent filing)
  • Total Assets (2024): $6,148,040
  • Total Giving: $219,000
  • Total Revenues (2024): $434,418
  • Total Expenses (2024): $311,421
Revenue
Expenses
Qualifying Distributions
Net Investment Income
$0$0.275$0.55$0.8250000000000001$1.120212022202320242025
Metric202520242023
Total Assets
Revenue
Expenses
Qualifying Distributions
Net Investment Income
Distributable Amount

Giving Over Time

Total grant dollars and number of grants per year

$0$63K$125K$188K$250K28 grants202122 grants202229 grants202335 grants202425 grants2025

Grant Insights

How this funder distributes its grants

Top Recipients

Top 10 recipients in 2025

US CHARITABLE GIFT TRUST$126KAABP$10KUNIVERSITY OF WISCONSIN …$10KUNIVERISTY OF WISCONSIN …$8KUNIVERSITY OF WISCONSIN …$8KUNIVERSITY OF WISCONISN …$6KPROFESSIONAL DAIRY PRODU…$6KEDGEWOOD COLLEGE$5KRURAL SUMMER SCIENCE CAM…$5KUNIVERSITY OF WISCONISN …$5K

Grant Size Distribution

139 grants across all recorded years

134<$50K2$50–100K3$100–250K$250–500K$500K–1M$1–5M$5M+

Giving History

Grant recipients and amounts by year

No grants recorded for .

Leadership & Key People

Leadership team and compensation from IRS filings

Principal Officer: Marcy Heim

Compensation Overview

From 2025 IRS filing

MARCY HEIMEXECUTIVE DIRECTOR$37K

From 2025 filing

NameTitleHoursCompensation
JOAN BEHRPRESIDENT2
JAMES CALDWELLVICE PRESIDENT2
PAT DUFFYSECRETARY2
MICHELLE LIVANOSMARKETING DIRECTOR2
CHARLES CRAVEDIRECTOR2
ALIESHA CROWEDIRECTOR2
JERRY GASKADIRECTOR2
SAM MILLERTREASURER2
BRETT RENKDIRECTOR2
SUE SCHULTZDIRECTOR2
MARCY HEIMEXECUTIVE DIRECTOR10$36,704

Recent News & Activity

Recent developments and announcements

The foundation maintains an active scholarship program with regular annual application cycles. Scholarship opportunities are promoted through Wisconsin agricultural and rural education networks, with application deadlines typically in early February.

Update 1-28-2026 - Wisconsin Rural Schools Alliance

Subject Areas

Focus areas based on grantmaking activity

Related Funders

Similar funders by location and focus area

Data last updated April 2026. Sourced from IRS Form 990-PF filings. Research dossier generated April 2026.

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