TO IMPROVE BUSINESS GROWTH OPPORTUNITIES FOR THE TOURISM INDUSTRY IN PASO ROBLES THROUGH ADMINISTRATION AND OPERATION OF A TOURISM IMPROVEMENT DISTRICT FOR DESTINATION MARKETING, SALES, & MEDIA PROGRAMS.
Financial Overview
From 2024 IRS Form 990-PF · View filing
Total Assets
$1.5M
-11.8% YoY
Annual Giving
$269K
+15.9% YoY
Grant Count
17
+41.7% YoY
Avg Grant Size
$16K
-18.2% YoY
About Paso Robles Destination
Based on IRS filings
Paso Robles Destination is a nonprofit organization focused on Mutual/Membership Benefit, based in PASO ROBLES, CA. IRS filing data is available from 2021 through 2024. As of 2024, the organization holds $1.5M in total assets. In 2024, it awarded 17 grants totaling $269K. Net investment income was $47K.
Focus Areas
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Geographic Focus
Where this funder awards grants
Grant Distribution by State
Cities
Financial History
Multi-year comparison from IRS filings
| Metric | 2024 | 2023 | 2022 |
|---|---|---|---|
| Total Assets | $1,457,650 | $1,652,624 | $1,543,123 |
| Revenue | $1,832,514 | $1,892,718 | $1,912,318 |
| Expenses | $1,986,844 | $1,844,340 | $1,672,875 |
| Qualifying Distributions | — | — | — |
| Net Investment Income | $46,583 | $8,494 | $384 |
| Distributable Amount | — | — | — |
Giving Over Time
Total grant dollars and number of grants per year
Grant Insights
How this funder distributes its grants
Top Recipients
Top 10 recipients in 2024
Grant Size Distribution
43 grants across all recorded years
Giving History
Grant recipients and amounts by year
Among its reported 2024 grants, the largest include Earthquakes Soccer Llc ($50,000), San Jose Sharks Llc ($50,000), Rec Foundation ($27,625).
| Recipient | Purpose | Amount |
|---|---|---|
| EARTHQUAKES SOCCER LLC SAN JOSE, CA | SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES | $50,000 |
| SAN JOSE SHARKS LLC SAN JOSE, CA | SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES | $50,000 |
| REC FOUNDATION PASO ROBLES, CA | SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES | $27,625 |
| CALIFORNIA MIDSTATE FAIR PASO ROBLES, CA | SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES | $20,000 |
| PASO ROBLES WINE COUNTRY ALLIANCE PASO ROBLES, CA | SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES | $17,435 |
| LOCOMOTIV PERFORMANCE COACHING ATASCADERO, CA | SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES | $11,250 |
| PARKER SANPEI & ASSOCIATES SAN LUIS OBISPO, CA | SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES | $11,250 |
| WORLD OF WINE EVENTS LLC EL CAJON, CA | SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES | $10,000 |
| ECOLOGISTICS INC LOS OSOS, CA | SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES | $10,000 |
| PACIFIC COAST CUTTING HORSE ASSOCIATION IONE, CA | SUPPORT FOR EVENTS THAT INCREASE TOURISM IN PASO ROBLES | $10,000 |
Leadership & Key People
Officers and directors from IRS filings
Compensation Overview
From 2024 IRS filing
From 2024 filing
| Name | Title | Hours | Compensation |
|---|---|---|---|
| ALEX VILLICANA | CHAIR | 2.5 | — |
| ANGELA MCKEE | VICE CHAIR | 2.5 | — |
| VICTOR POPP | SECRETARY | 2.5 | — |
| KAITLIN WALTON | TREASURER | 2.5 | — |
| JILL ALEXANDER | DIRECTOR | 2.5 | — |
| JOHN ARNOLD | DIRECTOR | 2.5 | — |
| JOHN LOZANO | DIRECTOR - PART YEAR | 2.5 | — |
| IAN PULLAN | DIRECTOR | 2.5 | — |
| RICH VERRUNI | DIRECTOR | 2.5 | — |
| STACIE JACOB | EXECUTIVE DIRECTOR | 50 | — |
Subject Areas
Focus areas based on grantmaking activity
Frequently Asked Questions
What is Paso Robles Destination?
Paso Robles Destination is a nonprofit organization focused on Mutual/Membership Benefit, based in PASO ROBLES, CA. It holds $1.5M in total assets as of 2024.
How large is Paso Robles Destination?
As of 2024, Paso Robles Destination holds $1.5M in total assets with $1.8M in annual revenue. It awarded 17 grants totaling $269K in 2024.
Where does Paso Robles Destination operate?
Paso Robles Destination has awarded grants in California, Connecticut, Washington.
What size grants does Paso Robles Destination award?
In 2024, Paso Robles Destination awarded 17 grants totaling $269K — an average of about $16K per grant, based on its IRS Form 990 filings.
What is Paso Robles Destination's EIN?
Paso Robles Destination's EIN (Employer Identification Number) is 82-1951529. IRS Form 990 filing data is available on this page for 2021–2024.
Explore Open Grants
Browse active grant opportunities in Paso Robles Destination's focus areas in our free grants database
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Data last updated April 2026. Sourced from IRS Form 990-PF filings.
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