Greater Madison Convention & Visitors
GREATER MADISON CONVENTION & VISITORS BUREAU, INC.'S MISSION IS TO INSPIRE A LOVE OF MADISON. WE DO THIS BY LEADING AND DIRECTING THE DESTINATION'S TOURISM INDUSTRY IN STRATEGIC AND DYNAMIC ACTIVITIES. ACCOMPLISHING THIS MISSION WILL RESULT IN SUPPORT FOR OUR EFFORTS AND INCREASED, OPTIMUM LEVELS OF VISITOR TRAFFIC AND MAXIMUM GENERATION OF VISITOR DOLLARS FOR MADISON AND DANE COUNTY. THE IMPACT OF LIVING THIS MISSION ON A DAY-TO-DAY BASIS IS SUMMED UP BY OUR VISION FOR THE DESTINATION, OUR DESTINATION PARTNERS, AND OUR ORGANIZATION TEAM: MADISON IS A PLACE FOR ALL.
Financial Overview
From 2024 IRS Form 990-PF · View filing
Total Assets
$10.0M
+0.5% YoY
Annual Giving
$14K
Grant Count
1
Avg Grant Size
$14K
About Greater Madison Convention & Visitors
Based on IRS filings
Greater Madison Convention & Visitors is a nonprofit organization, based in MADISON, WI. IRS filing data is available from 2020 through 2024. As of 2024, the organization holds $10.0M in total assets. In 2024, it awarded 1 grants totaling $14K. Net investment income was $449K.
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Geographic Focus
Where this funder awards grants
Grant Distribution by State
States
Cities
Financial History
Multi-year comparison from IRS filings
| Metric | 2024 | 2023 | 2022 |
|---|---|---|---|
| Total Assets | $9,967,082 | $9,919,550 | $10,029,762 |
| Revenue | $7,998,668 | $7,273,844 | $6,133,257 |
| Expenses | $7,696,283 | $6,980,105 | $6,609,622 |
| Qualifying Distributions | — | — | — |
| Net Investment Income | $449,216 | $390,577 | $-46,244 |
| Distributable Amount | — | — | — |
Giving Over Time
Total grant dollars and number of grants per year
Grant Insights
How this funder distributes its grants
Top Recipients
Top 1 recipients in 2024
Grant Size Distribution
1 grants across all recorded years
Giving History
Grant recipients and amounts by year
Among its reported 2024 grants, the largest include Destination Madison Foundation ($14,000).
| Recipient | Purpose | Amount |
|---|---|---|
| DESTINATION MADISON FOUNDATION MADISON, WI | YOUTH GRANTS | $14,000 |
Leadership & Key People
Officers and directors from IRS filings
Compensation Overview
From 2024 IRS filing
From 2024 filing
| Name | Title | Hours | Compensation |
|---|---|---|---|
| ROB CRAIN | IMMEDIATE PAST CHAIR | 2 | — |
| JANE CLARK | CHAIR | 4 | — |
| STEVE ZANONI | SECRETARY | 4 | — |
| BREWER STOUFFER | VICE CHAIR | 4 | — |
| JOEL PLANT | TREASURUER | 4 | — |
| TURINA BAKKEN | OFFICER AT LARGE | 2 | — |
| CHARLES HOSLET | OFFICER AT LARGE (THRU 6/24) | 2 | — |
| LAUREN BIRKEL | DIRECTOR | 2 | — |
| DAN BROWN | DIRECTOR | 2 | — |
| MARK CLEAR | DIRECTOR (THRU MARCH 2024) | 2 | — |
| BALTAZAR DE ANDA SANTANA | DIRECTOR | 2 | — |
| CHUCK ERICKSON | DIRECTOR | 2 | — |
| JASON FIELDS | DIRECTOR | 2 | — |
| TORI GERDING | DIRECTOR | 2 | — |
| MARC GLAZER | DIRECTOR | 2 | — |
| LAURA CULLEN HUIBREGTSE | DIRECTOR | 2 | — |
| HALLEY JONES | DIRECTOR | 2 | — |
| KEN LAMMERSFELD | DIRECTOR | 2 | — |
| TYLER LEEPER | DIRECTOR | 2 | — |
| JOE LOEHNIS | DIRECTOR | 2 | — |
| KEN MONTELEONE | DIRECTOR | 2 | — |
| SANDY MORALES | DIRECTOR | 2 | — |
| TRICIA NOLAN | DIRECTOR | 2 | — |
| MARI OLSON | DIRECTOR | 2 | — |
| ERIC ROTTIER | DIRECTOR | 2 | — |
| JUDD SCHEMMEL | DIRECTOR | 2 | — |
| MARC SHERRY | DIRECTOR | 2 | — |
| CAITLIN SUEMNICHT | DIRECTOR | 2 | — |
| AMY SUPPLE | DIRECTOR | 2 | — |
| BILL TISCHLER | DIRECTOR | 2 | — |
| NOBLE WRAY | DIRECTOR | 2 | — |
| ELLIE WESTMAN CHIN | PRESIDENT & CEO | 40 | $317,266 |
| KATE DALE | EVP OF BRAND STRATEGY & COMMUNICATIONS | 40 | $142,453 |
| JAMIE PATRICK | VP OF SALES, SPORTS & SERV | 40 | $154,879 |
| BRIAN BORKOVEC | DIR OF HR & OPERATIONS | 40 | $106,692 |
Frequently Asked Questions
How large is Greater Madison Convention & Visitors?
As of 2024, Greater Madison Convention & Visitors holds $10.0M in total assets with $8.0M in annual revenue. It awarded 1 grants totaling $14K in 2024.
Where does Greater Madison Convention & Visitors operate?
Greater Madison Convention & Visitors has awarded grants in Wisconsin.
What size grants does Greater Madison Convention & Visitors award?
In 2024, Greater Madison Convention & Visitors awarded 1 grants totaling $14K — an average of about $14K per grant, based on its IRS Form 990 filings.
What is Greater Madison Convention & Visitors's EIN?
Greater Madison Convention & Visitors's EIN (Employer Identification Number) is 39-1174876. IRS Form 990 filing data is available on this page for 2020–2024.
Explore Open Grants
Browse active grant opportunities in Greater Madison Convention & Visitors's focus areas in our free grants database
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Data last updated April 2026. Sourced from IRS Form 990-PF filings.
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