Greater Rochester Visitors Association
To advocate for appropriate destination development, investment, and increased community awareness, appreciation and support for the visitor industry.
Financial Overview
From 2024 IRS Form 990-PF · View filing
Total Assets
$1.4M
-14.2% YoY
Annual Giving
$208K
+6.5% YoY
Grant Count
1
+0.0% YoY
Avg Grant Size
$208K
+6.5% YoY
About Greater Rochester Visitors Association
Based on IRS filings
Greater Rochester Visitors Association is a nonprofit organization, based in ROCHESTER, NY. IRS filing data is available from 2020 through 2024. As of 2024, the organization holds $1.4M in total assets. In 2024, it awarded 1 grants totaling $208K. Net investment income was $34K.
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Geographic Focus
Where this funder awards grants
Grant Distribution by State
States
Cities
Financial History
Multi-year comparison from IRS filings
| Metric | 2024 | 2023 | 2022 |
|---|---|---|---|
| Total Assets | $1,422,523 | $1,658,560 | $1,939,370 |
| Revenue | $4,148,908 | $4,388,966 | $4,057,276 |
| Expenses | $4,495,882 | $4,418,422 | $4,019,134 |
| Qualifying Distributions | — | — | — |
| Net Investment Income | $34,342 | $17,754 | $436 |
| Distributable Amount | — | — | — |
Giving Over Time
Total grant dollars and number of grants per year
Grant Insights
How this funder distributes its grants
Top Recipients
Top 1 recipients in 2024
Grant Size Distribution
5 grants across all recorded years
Giving History
Grant recipients and amounts by year
No grants recorded for .
Leadership & Key People
Officers and directors from IRS filings
Compensation Overview
From 2024 IRS filing
From 2024 filing
| Name | Title | Hours | Compensation |
|---|---|---|---|
| Fran Antonelli | Vice Chair | 1 | — |
| Hon Adam Bello | Member | 1 | — |
| Craig F Curran | Member | 1 | — |
| Hon Malik Evans | Member | 1 | — |
| Bill Gunther | Chair | 1 | — |
| Bob Duffy | Member | 1 | — |
| Rob Norris | Member | 1 | — |
| Bill Strassburg | Member | 1 | — |
| Joseph Rulison | Member | 1 | — |
| Gregory Smith | Member | 1 | — |
| John Urlaub | Treasurer | 1 | — |
| Hillary Olson | Member | 1 | — |
| Corey Dooley | Member | 1 | — |
| Steve Dubnik | Member | 1 | — |
| Steve Hausmann | Member | 1 | — |
| Jett Mehta | Member | 1 | — |
| Yversha Roman | Member | 1 | — |
| Donald Jeffries | President/CEO | 37.5 | $264,887 |
| Jeanine Battermann | VP of Finance | 37.5 | $124,155 |
| Erin Kivel | Secretary | 37.5 | $56,725 |
| Wendy O'Duffy | VP of Sales | 37.5 | $114,023 |
| Greg LaDuca | VP of Industry | 37.5 | $126,355 |
| Rachel Laber-Pulvino | VP of Communications | 37.5 | $102,146 |
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Data last updated April 2026. Sourced from IRS Form 990-PF filings.
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